FILE In this Jan. 31, 2014 file photo, a KFC sign hangs in Saugus, Mass. (AP Photo/Elise Amendola, File)

KFC suspends ‘It’s Finger Lickin’ Good’ slogan amid COVID-19 pandemic

Fried chicken chain says slogan is inappropriate amid a pandemic

A famous fried chicken chain has suspended its slogan amid the pandemic, citing its inappropriateness in current times.

Kentucky Fried Chicken (KFC) said that although its “It’s Finger Lickin’ Good” slogan has served it well for 64 years, it seems a little “off” during the COVID-19 pandemic.

“We find ourselves in a unique situation—having an iconic slogan that doesn’t quite fit in the current environment. While we are pausing the use of “It’s Finger Lickin’ Good,” rest assured the food craved by so many people around the world isn’t changing one bit,” said Catherine Tan-Gillespie, global chief marketing officer at KFC.

But fans of the fried chicken chain shouldn’t worry; when the pandemic comes to an end, the slogan will return.

ALSO READ: B.C. breaks single-day record for new COVID 19 cases; 269 total cases over weekend


@katslepian

katya.slepian@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Coronavirusfast food

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Nine new COVID-19 cases announced in Interior Health region

The total number of cases since the pandemic started is now at 531 for the region

Motorcycle rider identified following fatal crash in Peachland

Michael Odenbach died in a motorcycle collision on Sept. 27

South Okanagan businesses surveyed on impact of COVID-19 during summer

Hospitality businesses are being asked to fill out a questionnaire

RCMP seeking witnesses to fatal Peachland motorcycle crash on Highway 97

One person died following a motorcycle crash south of Peachland on Sunday afternoon

Penticton officer hit by stolen Kelowna car that was later torched

RCMP are asking for the public’s help in a crime spree that spans from Kelowna to Osoyoos

Weekend sees 267 cases, 3 deaths in B.C.; Dr. Henry says events leading to COVID spread

There are currently 1,302 active cases in B.C., while 3,372 people are under public health monitoring

Lightning strike: Tampa Bay blanks Dallas 2-0 to win Stanley Cup

Hedman wins Conn Smythe Trophy as playoff MVP

16 MLAs retiring from B.C. politics add up to $20M in pensions: Taxpayers Federation

Taxpayers pay $4 for every dollar MLAs contribute to their pensions

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Liberals seek to fast track new COVID-19 aid bill after CERB expires

Government secured NDP support for legislation by hiking amount of benefits by $100 to $500 per week

B.C. VOTES 2020: Echoes of HST in B.C. debate over sales tax

Cannabis, tobacco, luxury cars still taxed in B.C. Liberal plan

Shuswap BC SPCA launches spay/neuter program for low-income residents

Program available to low-income residents in the region

More victims possible in Okanagan assault case

Vernon police have a man in custody but feel there could be more victims in the case

Most Read