Considering tourists

In spring, the Summerland Chamber will launch a new site dedicated to the needs of Summerland’s tourists.

In spring, the Summerland Chamber will launch a new site dedicated to the needs of Summerland’s tourists.

The information is already online, but it is part of the chamber’s present website.

As a result, those looking to visit Summerland and in need of information about attractions, accommodations and services are directed to the same site as those business owners looking for information on the next chamber meeting or other business-specific information.

Running two sites, one dedicated to the needs of businesses and one dedicated to the needs of visitors, makes more sense than putting all the chamber’s information in one place.

Traditionally, a chamber of commerce will work to provide information for tourists, staffing a community’s visitor information centre and often taking an active role in the production of an annual visitors’ guide. In a physical building, the combination of a visitor centre and a centre for business-related resources can work well.

It is not the same online. In a place like Summerland, where tourism plays a significant role, it is important to provide visitors and potential visitors with dedicated resources. Those who are considering a vacation stop in Summerland will want all sorts of information about our community and its amenities.

Since many now travel with computers, smart phones, tablets or other electronic devices, it is wise to have travel information available through a dedicated site.

The way in which Summerland is marketed will determine the types of visitors who stop here and the number who choose Summerland as part of their vacation experience.

Our community has much to offer. The combination of the site with the existing printed and online visitors’ guide will help to enhance tourism in Summerland.

 

Just Posted

Summerland applying for $60,000 grant for energy efficiency upgrades

Funding under Community Energy Leadership Program covers 33 per cent of project costs

Summerland Orca Swim Club holds fundraising events

Proceeds benefit swimmer with rare kidney disease

Kelowna RCMP search for missing senior

Cathy Wilson has dementia and was seen leaving her care facility in Rutland

COLUMN: Imagine the possibilities at the library

Programs at Summerland Library promote reading among children

Severe thunderstorm watch issued for Okanagan and Connector

Storms expected to develop this morning and intensify early in the afternoon

VIDEO: Driver doing laps in busy Vancouver intersections nets charges

Toyota Camry spotted doing laps in intersection, driving towards pedestrians

Every situation is different, jurors hear at coroners inquest into Oak Bay teen’s overdose death

Pediatrician says involuntary treatment necessary following overdose, opioid use

RCMP across Canada to soon unionize, according to B.C. mayor

A spokeswoman for RCMP headquarters in Ottawa says it’s not yet a done deal

Penticton baby suffers injuries from fall

Emergency crews responded to a report of a fall at a residence at 4 p.m. on June 26

Missing and murdered Indigenous women remembered at Okanagan rally

Red Dress campaign honours the memory of missing and murdered Indigenous women across Canada

Explicit sex-ed guide for adults mistakenly given to Creston elementary students

The booklet clearly states online and inside that the guide contains sexually explicit information

Driver has $240K McLaren impounded minutes after buying it in West Vancouver

Officers clocked the car travelling at 160 km/h along Highway 1 in a 90 km/h zone

Kelowna’s homeless population doesn’t have much hope of finding a bed at a shelter

Central Okanagan Journey Home Society says 300 people waitlisted for supportive housing

Most Read