Veteran Vernon radio announcer Frank Martina is returning to the local airwaves with his popular Saturday Classics show, which will run from 1-4 p.m. on Vernon’s new community station Valley FM, set to launch in the fall of 2021. (Morning Star - file photo)

Veteran Vernon radio announcer Frank Martina is returning to the local airwaves with his popular Saturday Classics show, which will run from 1-4 p.m. on Vernon’s new community station Valley FM, set to launch in the fall of 2021. (Morning Star - file photo)

Vernon radio announcer returning to airwaves

New community station Valley FM reaches deal with Frank Martina to air his Classics show

It may not be with the same station but a Vernon radio legend will get a chance to celebrate 50 years in broadcasting.

The Vernon Community Radio Society (VCRS) has reached an agreement in principle to have popular broadcaster Frank Martina return to the airwaves in Greater Vernon. Community station 97.9 Valley FM, which hopes to launch in the fall of 2021, will showcase Martina’s popular Classics show on Saturdays between 1 and 4 p.m.

Martina’s popular show had been a fixture Saturday afternoon on CJIB-FM (Beach Radio), but the show and Martina were dropped in December 2020, months before Martina would have celebrated 50 years broadcasting with the same station.

While some details remain to be worked out, VCRS President Gord Leighton is very excited to re-purpose Martina’s talent and re-engage his passion for radio, music and the community.

“Frank is a radio icon who totally understands the magic that makes community radio special,” said Leighton.

Said Martina: “With the erosion of live on-air talent and the homogenized narrow playlists and lack of community interaction, having local community input is nothing but a win-win situation. Bringing back an oldies show is a passion of mine.”

The Vernon Community Radio Society is embarking on a fundraising campaign, with a target of $200,000 to launch a new community-based FM radio station to serve Greater Vernon. Vernon Community Radio is incorporated as a not-for-profit society and received a license for the new community station from the CRTC last September.

“Our team is embarking on a fundraising campaign with a target date of Oct. 1, 2021 for the launch of 97.9 Valley FM,”said Leighton.

READ MORE: Company tunes out veteran Vernon radio announcer

READ MORE: Vernon community radio station bid goes to public hearing



roger@vernonmorningstar.com

Like us on Facebook and follow us on Twitter.

Radio

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The Regional District of Okanagan-Similkameen will speed up the process for hospitality businesses looking to set up patios during the latest COVID-19 restrictions. Under the most recent restrictions, indoor dining is prohibited, but patio dining is allowed. (John Arendt - Summerland Review)
Regional District of Okanagan-Similkameen speeds up patio permit approval

Initiative to help hospitality businesses affected by latest COVID-19 restrictions

Firefighters responded to a house fire on Banks Crescent in Summerland on Friday afternoon. The fire began as a stovetop fire but resulted in significant damages. (John Arendt - Summerland Review)
Fire results in damage to Summerland home

Crews called on Friday, April 9 following stovetop fire

B.C's COVID-19 dashboard shows the peaks and valleys of cases prior to the record daily report of 132 on April 9, 2021. (Dashboard image)
Interior Health has record day of COVID-19 cases

132 cases reported Friday, April 9, more deaths in Vernon hospital outbreak

The Town of Oliver’s Town Offices, which the town wants to get designated a heritage site. (Black Press)
Oliver council to weigh nixing alerts for water leaks

Staff say the policy has served its purpose in fixing the majority of leaks

(Stock photo)
Snow levels above normal in Okanagan

Spring temperatures, rainfall will affect risk of flooding

B.C. Health Minister Adrian Dix and Premier John Horgan describe vaccine rollout at the legislature, March 29, 2021. (B.C. government)
1,262 more COVID-19 infections in B.C. Friday, 9,574 active cases

Province’s mass vaccination reaches one million people

Buckingham Palace officials say Prince Philip, the husband of Queen Elizabeth II, has died. THE CANADIAN PRESS/AP/Alastair Grant
Flags drop, bells toll as Canadians remember special relationship with Prince Philip

‘He was often portrayed as a brisk or brusque, rough character… but it’s that other side of him, the caring individual who spent time with people and asked questions and showed compassion’

Vernon Secondary School. (Google Maps)
Case of COVID-19 at North Okanagan high school

VSS exposure announced late Friday, April 9

Librarian Katie Burns with the Fraser Valley Regional Libraries poses for a photo in Chilliwack on June 18, 2019. Monday, April 12, 2021 is Library Workers’ Day. (Jenna Hauck/ Chilliwack Progress file)
Unofficial holidays: Here’s what people are celebrating for the week of April 11 to 17

Library Workers Day, That Sucks! Day, and Wear Your Pyjamas to Work Day are all coming up this week

The Royal’s 1951 visit to Revelstoke. (Photo by Revelstoke Museum and Archives #17)
PHOTOS: Prince Philip visited Revelstoke – twice

The prince died April 9 at the age of 99

Nolan's Pharmasave in downtown Vernon received 200 AstraZeneca COVID-19 vaccines Friday, April 9, 2021. (Brendan Shykora - Morning Star)
AstraZeneca vaccines arrive at Vernon pharmacies

Four pharmacies in the city received doses of the COVID-19 inoculant Friday

The RCMP were called to the Alchemy Studio on Thursday, April 8. (Contributed)
Revelstoke yoga class fined for defying COVID-19 orders

The RCMP were called to the Alchemy Studio on April 8

An East Hill resident had their leaf bags torched in front of their home overnight April 8. Less than two weeks prior their garbage can was lit on fire too. (Taryn Allen photo)
Garbage, leaf fires spark fear in North Okanagan

First an East Hill residents’ trash can, then bagged leaves were lit on fire

Most Read