Greater Vernon B.C. Winter Games 2022 committee has released its branding for the event which will run Feb. 24-27. (Photo submitted)

Greater Vernon B.C. Winter Games 2022 committee has released its branding for the event which will run Feb. 24-27. (Photo submitted)

Vernon BC Games committee releases branding

Branding, logo released; director of marketing named

It’s less than a year until Greater Vernon hosts the 31st B.C. Winter Games Feb. 24-27, and a familiar name has been selected to help market the event.

Local business owner and community member David Scarlatescu from The Fig has been named director of marketing with the local Games committee.

“The 2022 B.C. Winter Games are set to generate approximately $1.6 million for the local economy,” said Scarlatescu. “As a small business owner in Vernon, there is no denying the positive impact of the tourism industry on my business. I personally am very excited about what the Games will bring to us from a tourism perspective, and the value provided will give local businesses a much-needed boost during that time.”

The marketing team has created a new tagline and branding to go along with the B.C. Games logo: Victory through Adversity.

The design is a direct representation of how the community overcame adversity of the events that transpired throughout the past year. Hidden in the logo, the “V” embodies a lake and a sunrise to symbolize our many lakes and a new day dawns a new beginning. The “A” is characterized as a mountain to represent a metaphorical mountain we all climb to achieve success. Along with a hidden arrow at the bottom to represent aiming high and moving forward to achieve goals.

“The tagline ‘Victory through Adversity’ is fitting during this time,’” said Vernon Games committee vice-president Teresa Durning. “Vernon is one of those communities where you can feel the synergy between volunteers during events and the excitement is contagious. Pulling these Games off will show true determination, adaptability and be monumental.”

Organizers are still fulfilling leadership roles and general volunteers will have a callout later this spring.

More than 1,800 local volunteers will help facilitate 17 different sports for the Vernon Games.

READ MORE: Well-known Vernon women chosen to lead B.C. Winter Games board

READ MORE: Vernon’s Special Olympics BC Winter Games will be biggest ever



roger@vernonmorningstar.com

Like us on Facebook and follow us on Twitter.

BC GamesLocal BusinessLocal Sports

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

In a feature article published April 10, 2021 in The Times of London, ‘headlined British Columbia has what it takes to rival Napa Valley,’ the valley is praised extensively for its natural beauty and wine. (File photo)
From the U.K. with love: Okanagan wine, scenery receives international praise

The Times of London newspaper recently featured the valley in a wine and travel piece

FILE — In this March 31, 2021 file photo, a nurse fills a syringe with a dose of the Johnson & Johnson’s one-dose COVID-19 vaccine at the Vaxmobile, at the Uniondale Hempstead Senior Center, in Uniondale, N.Y. The U.S. is recommending a “pause” in administration of the single-dose Johnson & Johnson COVID-19 vaccine to investigate reports of potentially dangerous blood clots. In a joint statement Tuesday, the Centers for Disease Control and Prevention and the Food and Drug Administration said it was investigating clots in six women in the days after vaccination, in combination with reduced platelet counts. (AP Photo/Mary Altaffer, File)
72 new COVID-19 cases in Interior Health

This brings the total number of cases in the region to 9,666 since the pandemic began

Fire rips through shop in small South Okanagan town

The building was destroyed despite community efforts to fight the fire

The Save Sickle Point Committee, a grassroots community group, has teamed up Penticton’s Tempest Theatre and Film Society to release short film on Sickle Point. (Contributed)
WATCH: Conservationists release short film on saving ‘precious’ Sickle Point

Sickle Point, the last intact wetland near Skaha Lake, is facing the prospect of development

The municipality of Summerland will develop a code of ethics for municipal staff. (John Arendt - Summerland Review)
Summerland to develop code of ethics for staff

One-page values document will serve to guide municipal staff

Restaurant patrons enjoy the weather on a patio in Vancouver, B.C., Monday, April 5, 2021. The province has restricted indoor dining at all restaurants in B.C. due to a spike in COVID-19 numbers. THE CANADIAN PRESS/Jonathan Hayward
B.C.’s COVID-19 indoor dining, drinking ban extending into May

Restaurant association says patio rules to be clarified

Marylou Jensen. (Contributed)
Kelowna RCMP searching for missing senior

Marylou Jensen left her Grenfell Road home on foot at 5 p.m.

A dumpster was on fire behind a residential complex in downtown Penticton Tuesday afternoon. (Brennan Phillips Western News)
Dumpster fire extinguished in downtown Penticton

There has been a string of dumpster fires lately

Skogie’s Express Tunnel Wash on Anderson Way in Vernon. (Submitted photo)
Lawsuit dismissed after vehicle damaged while inside Okanagan car wash

Civil Resolution Tribunal dismisses driver’s claim following a collision inside Skogie’s car wash in Vernon

The future of the Eagle Pass Lookout cabin is being discussed. (File photo)
Options presented for future of former Eagle Pass fire lookout in Shuswap

Stakeholders met in 2020 to discuss the restoration, or possible removal of the cabin

(Mayor Cindy Fortin - Peachland)
Peachland mayor declines early vaccination offer

Mayor Cindy Fortin said she wants seniors, immunocompromised individuals to get the shot first

B.C. Premier John Horgan speaks at the B.C. legislature. (B.C. government)
Tougher COVID-19 restrictions in B.C., including travel, still ‘on the table’: Horgan

John Horgan says travel restrictions will be discussed Wednesday by the provincial cabinet

Conservation officers caught three men over fishing bull trout in Kinbasket Lake. (Facebook)
B.C. men fined $1.7K for overfishing near Revelstoke, Golden

The seized fish were donated to the Golden Food Bank

NorKam secondary student Karis Wilson in the outfit that got her sent home from school on Feb. 23, 2021. (Kamloops This Week photo)
Clothing that ‘detracts from learning process’ removed from SD73 student dress code

Policy change underway after student in knee-length dress, long-sleeve turtleneck sent home

Most Read