When it comes to candidate spending for the 2021 Penticton by-election, it may not come as a surprise that the biggest spenders brought in the most votes.
Penticton Herald managing editor James Miller, who won the by-election with a total of 1,666 votes, spent the most out of all the candidates.
Miller spent a total of $9,858.75 on the election, with the majority of $5,380.05 spent on newspaper and print advertising, turning in $5.92 roughly per vote that he received in the campaign.
The candidate to get the second most votes, Isaac Gilbert spent a total of $8,796.37 and received 766 votes in the election, or roughly $11.48 spent per vote.
The majority of his spending, $2,410.54, went to signs and billboards, with $2,094 spent on brochures, pamphlets and flyers. Gilbert also had $1,299.50 in reused signs from his previous run at a council seat.
Last place candidate Keith MacIntyre, who finished with 67 votes, didn’t spend a penny on campaigning, according to the financial disclosure received and published by ElectionsBC.
All candidates were below the limit of $13,081.80 of campaign spending.
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