KFC dedicates China restaurant to memory of Communist hero

The first “Lei Feng Spirit” restaurant in Lei’s home province of Hunan was annouced on Sunday

Fast-food chain KFC is memorializing a popular Chinese Communist hero with restaurant decor extolling his deeds, in a rare matching of an iconic American brand with Communist propaganda.

The official Xinhua News Agency said the company launched its first “Lei Feng Spirit” restaurant in Lei’s home province of Hunan on Sunday, ahead of Tuesday’s official remembrance day for the soldier who died in 1962 at the age of 21.

Lei’s example of selfless service to the Communist Party and his comrades was popularized in 1963 by former leader Mao Zedong and remains a rallying point for party unity and public service. Critics question the facts surrounding his alleged good deeds, saying most were based on accounts in a diary reportedly found after his death.

READ MORE: A little taste of Canada: Tim Hortons opens first coffee shop in China

The KFC restaurant in the provincial capital of Changsha is decorated with Lei’s writings and image. The company did not immediately respond to requests for comment.

“Lei Feng has been the role model for generations of Chinese. As the KFC (outlet) in his hometown, we will spare no effort to promote his spirit,” He Min, general manager for KFC’s Hunan region, was quoted as saying by Xinhua.

In addition to opening the themed restaurant, KFC plans to “promote the Lei Feng spirit in its over 250 outlets in the province and encourage its staff to learn from the role model,” Xinhua said.

Lei Feng day is marked annually by acts of public service such as clearing garbage and visiting the elderly. Communist leaders revived his memory more than a decade ago to stir support for the party among the younger generation born after the abandonment of orthodox Marxism in the 1980s and the crushing of pro-democracy protests centred on Beijing’s Tiananmen Square in 1989.

READ MORE: How many iconic KFC buckets still exist in B.C.?

Recent years have seen renewed efforts to update his image, including through television specials and smartphone apps.

KFC in China is run by Yum China, which split from its parent company Yum Brands in 2016. The company’s American roots have occasionally made it a target of nationalistic Chinese during times of tension between Beijing and Washington, although it appears unaffected by the current trade war between the two.

___

The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

Column: A solar pioneer in the Okanagan rides among us

This Summerland octogenarian has been producing his own electrical energy for more than 20 years

Woman in hospital after being thrown off horse

She was airlifted to Kelowna General Hospital from Okanagan Falls

Okanagan-Shuswap weather: cloudy

Environment Canada is calling for a similar day tomorrow.

Top women’s hockey player Natalie Spooner coming to the Okanagan

Natalie Spooner special guest at annual Grindstone Award Foundation charity weekend in Kelowna

Rescuers finally persuade Eiffel Tower climber to come down

The official said the man was ‘under control and out of danger’ on Monday night

Family of B.C. pilot killed in Honduras trying to ‘piece together’ tragedy

Patrick Forseth has a number of friends in the area and was loved by everyone

Justin Trudeau credits immigration for Canada’s growing tech sector

Trudeau stressed that Canada has become a major source of talent for tech all over the world

Feds launch tourism strategy designed to boost sector 25 per cent by 2025

The fund is supposed to back experiences that show off Canada’s strengths

Sister of cancer victim cycles across Canada to raise awareness

Her journey started on May 14 and will end in early August

Should B.C. already be implementing province-wide fire bans?

A petition is calling for B.C. Wildfire Service to issue a ban to reduce risk of human caused wildfires

Growing wildfire prompts evacuation of High Level, Alta.

Chuckegg Creek fire has been burning for several days, but grew substantially Sunday

Okanagan art gallery releases their theme

Fine arts painting will be the point of focus for this year’s event

South Okanagan search and rescue help injured climber

Search and rescue called on the assistance of a helicopter to help retrieve an injured hiker

Most Read