Family Day move restricts B.C. residents from booking into B.C. ski resort

The holiday, that now aligns with the U.S., Alberta and Ontario is keeping B.C. residents out of accommodation

Big White Ski Resort is preparing for an overwhelmingly busy Family Day weekend.

Last year, before the provincial holiday was moved back a week to align it with the rest of the country, Michael J. Ballingall senior vice president of Big White Ski Resort said resort traffic was spread over two weeks.

Now everyone is focused on the same weekend and it’s squeezing out locals.

More than half of the resort has been booked by Americans and the rest by out of province visitors, not giving the residents of B.C. a chance to stay at the resort for their long-weekend.

“All they did was move B.C. to a day that is busier than New Year’s Eve or Christmas on the mountain,” said Michael J. Ballingall.

“People are used to doing this on Family Day long-weekend, now it’s moved for the first time. On top of that, the biggest problem this year is people from B.C., who started (calling) in late November, December and January to book, we couldn’t accommodate them. There’s no room.”

Ballingall says that the resort has already lost between $700,000 to $800,000 from the holiday being moved.

“The big deal is that it worked really well when the days were separated from a resort perspective. People were able to travel within province and enjoy a non-stressful Family Day long-weekend.”

RELATED: Big White calls for full-time ambulance service

In defending the holiday switch last year, B.C. Premier John Horgan called the decision the right thing to do for businesses, small and large, and for families who may be spread out across the country.

“This gives families an opportunity to schedule and spend more time with loved ones from other provinces,” Horgan said.

Tourism Kelowna supported B.C. Family Day staying on the second Monday of February as it created economic benefits for local tourism businesses.

“The staggered holidays gave tourism businesses an additional opportunity to increase visitation and generate revenue,” said a representative of the organization.

RELATED: Okanagan real estate may be the most affordable near ski resorts

“As a result of this change, Kelowna and local tourism businesses will now compete with other destinations for visitors during this weekend. We will factor this change into future destination marketing plans to increase overnight visitation to Kelowna and area.”

The push to have the dates changed was influenced by several fronts. The finance industry complained about Family Day occurring when the Toronto Stock Exchange was open, then working the following Monday when the market is closed. As well, federal employees in B.C. don’t get the day off.

The United B.C. Family Day petition initially launched in 2015 boasted 20,000 signatures as of last year, and was publicly supported by Green Party leader Andrew Weaver.

The switch also had the support of the Union of B.C. Municipalities.

To report a typo, email:
newstips@kelownacapnews.com
.


@KelownaNewsKat
kmichaels@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

All-candidates meet and greet at UBCO

Students and residents will have a chance to meet with the MP hopefuls on Friday

Parts of KVR Trail becoming dumping ground for stolen vehicles

More vehicles are turning up due to more patrolling, says Const. James Grandy

Grey, damp, warm week ahead in Okanagan, Shuswap, Columbia

Environment Canada calling for clouds and showers, and warm temperatures, throughout the area

Boats once plied Okanagan Lake

Lake was used as transportation corridor connecting communities in the valley

Election 2019: Robert Mellalieu — Green Party candidate for Central Okanagan-Similkameen-Nicola

Robert Mellalieu is running for the Green Party in Central Okanagan-Similkameen-Nicola

B.C. massage therapist reprimanded, fined for exposing patients’ breasts

Registered massage therapist admits professional misconduct

Okanagan man killed in head-on collision on Highway 1 near Salmon Arm

Police say 21-year-old died at scene after pickup truck collided with transport trailer

B.C. boosts legal aid funding in new payment contract

‘Duty counsel’ service restored in some communities, David Eby says

Rugby Canada helps recovery efforts in Japan after typhoon cancels final match

Canadian players wanted to “give back in whatever small way they could”

Enderby massage therapist reprimanded, fined for exposing patients’ breasts

Registered massage therapist admits professional misconduct

Cheating husband sues mistress for gifted ring after wife learns about affair

The husband gave his mistress $1,000 to buy herself a ring in December 2017

British couple vacationing in Vancouver detained in US after ‘accidentally’ crossing border

Parents travelling with three-month-old reportedly being held in Pennsylvania

After losing two baby boys, B.C. parents hope to cut through the taboo of infant death

Oct. 15 is Pregnancy and Infant Loss Awareness Day in B.C.

Most Read