Brad Jalbert of Select Roses developed The Divine Miss M. He has gained international recognition his Langley roses over the past 30 years.

Langley rose honouring Bette Midler not for sale in B.C.

Though Langley bred, The Divine Miss M will be used for fundraising to restore New York City

  • Jun. 13, 2019 9:45 a.m.

By Bob Groeneveld/Langley Advance Times

.

Although created in Langley, The Divine Miss M won’t be available for B.C. rose gardens for “a few years,” according to the rose’s creator, Brad Jalbert of Select Roses.

The Divine Miss M is named for singer, songwriter, actress, comedian, film producer Bette Midler, in honour of her founding and work with the New York Restoration Society.

Internationally recognized rose breeder Jalbert was approached by the New York Botanical Gardens to see if he had a rose suitable for honouring “someone special.”

The rose would have to be “bawdy, brass, and bold, but it also had to be divine,” Jalbert was told.

They liked the rose he picked for them – “a big white rose that looks like it has a dollop of whipped cream on top,” said Jalbert.

“When they saw the rose,” said Jalbert, “it was everything they hoped it to be.”

And so they acquired the naming rights for the creamy white rose with a light vanilla scent, and it became The Divine Miss M.

READ ALSO: Langley rose The Divine Miss M named in honour of Bette Midler

Jalbert said that, because of the time and cost involved in developing a new rose, groups and organizations that want to name a special rose, usually to honour a person or a place, are normally charged anywhere from $7,500 to $15,000 for the naming rights.

Buying the naming rights in this case included the right to use it for fundraising, to further Midler’s work in developing green spaces and better environment in New York for people across the social and economic spectra.

So Jalbert won’t be marketing the rose at least until Midler’s people have met their fundraising goal with it.

“It will be a few years before The Divine Miss M will be available locally,” Jalbert said.

_________________________________

Is there more to this story?

Email: news@langleyadvancetimes.com

Like us on Facebook or follow us on Twitter

_________________________________

 

Langley-bred rose The Divine Miss M named to honour Bette Midler.

Just Posted

EDITORIAL: The wishes of the voters

While the results will not please everyone, this is, more or less, what Canadian voters have chosen

Penticton-bound plane forced to return to Vancouver

It’s the third flight in three weeks that has been unable to land at Penticton Regional Airport.

SOREB brings back Warm up the Winter campaign

South Okanagan Real Estate Board seeking donations of clothing and blankets

Vehicle fire blocks southbound lanes of Coquihalla

The incident is reported to be between Merritt and Helmer Road

Penticton Search and Rescue locate missing man

Penticton Search and Rescue with air support from Elcipse Helicopters find missing hunter

VIDEO: Is the stethoscope dying? High-tech options pose threat

World-renowned cardiologist believes the device is just a pair of ‘rubber tubes’

Aquilini companies deny negligence in U.S. vineyard fire that killed two kids

Fire occurred at Red Mountain Vineyard, located in southeast Washington State

Surrey cop killer gets new parole conditions

Surrey RCMP Constable Roger Pierlet, 23, was shot dead on March 29, 1974

Former Kelowna Hells Angels associate could be deported, court rules

David Revell has lost his fight against deportation from Canada

Alcohol available onboard BC Ferries starting Thursday

Beer and wine sales begin at 11 a.m. on select Tsawwassen-Swartz Bay sailings

Impressive hometown win for Okanagan Marathon runner

Vik Bains celebrated his first-ever career win on his Kelowna home course on Oct. 20

Pumpkins, more than just a jack-o-lantern: UBCO chef

The festive Halloween vegetables are great for side dishes, soups and breads

Apex Volunteer Fire Brigade receives AED donation from Sheeprock Lodge Strata

The brigade is asking for more donations in order to offer medical responses

‘Find Trevor’: B.C. man’s dog leads searchers to rescue him after fall during hike

‘I’ve had lots of intelligent dogs, but Purple is in a class herself’

Most Read