A student at Summerland Secondary School has won a prize in a road safety ad design contest sponsored by the Insurance Corporation of B.C.
A panel of judges awarded Trina Kushnerik second place for her creative ad in the speed category.
In the annual contest, called Your Ad Goes Here, ICBC asked students to get creative and design ads that would encourage their peers to make smart driving decisions.
Car crashes remain the number one preventable killer of youth in B.C with an average of more than 7,600 youth injured and 49 youth killed in crashes each year.
“I want my peers to understand that speeding is not worth the risk and there is no situation where speeding is acceptable,” said Kushnerik. “I want my ad to let the audience know that being late is certainly not an excuse to speed. An angry boss or teacher should not be a concern when compared to the risk you pose to yourself and others while you speed. I really want people to realize that if they try speeding to get somewhere faster, they may not ever arrive at their destination.”
More than 190 talented B.C. students in grades 8 to 12 entered the contest this year – 35 per cent more than last year. In addition to the Your Ad Here contest, ICBC educates youth on important road safety issues through the road safety speaker program, K-10 school curriculum and B.C.’s graduated licensing program.