Wine bloggers in the South Okanagan stopped at Thornhaven Estate Winery in Summerland on Friday afternoon. Wine bloggers from across North America attended the conference.

Businesses benefit from bloggers

On Friday, June 7, Summerland was host to a unique group of visitors who came to experience our wineries and ambience.

On Friday, June 7, Summerland was host to a unique group of visitors who came to experience our one-of-a-kind wineries and our local ambience.

Organized by the Bottleneck Drive Winery Association, these guests were wine bloggers on a special excursion tour as part of the 2013 Wine Blogger Conference that took place in Penticton over the weekend.

While they were in Summerland on Friday evening, the bloggers visited Heaven’s Gate Estate Winery, Thornhaven Estates Winery and Okanagan Crush Pad.  They then travelled to the Summerland Waterfront Resort where they tasted wines from other Bottleneck Drive wineries as well as wonderful local food products.

You can see many pictures of the evening on our Summerland Chamber Facebook page.

Coming from all over North America these wine bloggers tweet and blog about the wine they’ve tasted here and the experiences they’ve had in the Okanagan.

Altogether the approximately 250 bloggers will have created many thousands of tweets while they were here.

The wine bloggers conference organizers studied these results two years ago and estimated that these tweets resulted in more than 40 million media impressions.

And after the participants have gone home, they will continue to publish blog posts about their experiences here.

That’s a lot of eyes on B.C. wines and our growing Okanagan wine and food culture.  Previous conferences have also resulted in more tourism and income to the featured regions.

So if that’s what blogging can do for the wine industry, what can it do for other Summerland businesses?

According to the Content Mastery Guide – a blog about blogging – there are many business benefits to blogging.

Blogging helps you provide value to your customers by providing them with information they can use.

Here in Summerland that might mean blogs about organic baking, techniques for refinishing furniture, the best dental hygiene, bike trails or automotive services.

The breadth of topics is as varied as our local businesses.

Blogging helps customers and colleagues learn more about you – both as a business and as the people behind the business.

This helps you build authentic relationships with a wider network of readers.

Blogging helps you start discussions with your community and gives your readers an opportunity to provide you with feedback on your product as well as ask you questions.

Blogging can help you build confidence as a business owner by sharing your expertise and it will encourage your readers to spend more time on your site.

Here at the Summerland Chamber we have noticed the difference that enhanced tweeting and more blog posts have made to our own website.

That’s why, come fall, we will be offering our business members an educational opportunity that will help them improve their social media marketing as well.

We expect to learn a lot.

We always appreciate your feedback.  Please contact me at  manager@summerlandchamber.com or our chamber president, Arlene Fenrich, at president@summerlandchamber.com.

 

Christine Petkau is the manager of the Summerland Chamber of Commerce.

 

 

Just Posted

Crews continuing to clear rock north of Summerland

Site has had no movement for the past eight days

Alleged Okanagan sex offender arrested in P.E.I.

Offences occurred while Ivan Glen Winchester was living in Summerland between 2006 and 2010

Silt slide south of Summerland on Highway 97

Traffic was delayed approx. 30 minutes, not related to rock slide north of Summerland

Skier dies at Revelstoke Mountain Resort

Cause of death has not been released

Readers weigh in: Should shock collars on dogs be banned?

We asked and you had a lot to say. Here’s some of what

Video: Loving Mugs Chili Cook-off returns to Penticton Art Gallery

The fundraiser saw 12 chilis competing for top honours.

Two more measles cases confirmed in Vancouver

It brings the number of total cases within the city connected to the outbreak to ten

No gas in Okanagan town as lone station closed for renovations

Falkland’s Petro Canada will remain closed for renovations until March 1

Shuswap facility adds 60 long-term care beds

Mount Ida Mews hosts grand opening of second phase in Salmon Arm

UPDATE: One dead after crash on Highway 97A near Armstrong

Police have confirmed that one person is dead following an accident on Highway 97A Friday

Multi-vehicle collision slows traffic on Highway 1

Trans-Canada Highway reduced to single lane between Salmon Arm and Sicamous

Developer makes an effort to help Okanagan students left homeless after flood

U-Two developer is making an effort to help university students who were left in a lurch

GoFundMe reaches halfway mark after death of beloved Central Okanagan yogi

A fundraiser was started for Tessa Hutton’s family

Most Read