Wine bloggers in the South Okanagan stopped at Thornhaven Estate Winery in Summerland on Friday afternoon. Wine bloggers from across North America attended the conference.

Businesses benefit from bloggers

On Friday, June 7, Summerland was host to a unique group of visitors who came to experience our wineries and ambience.

On Friday, June 7, Summerland was host to a unique group of visitors who came to experience our one-of-a-kind wineries and our local ambience.

Organized by the Bottleneck Drive Winery Association, these guests were wine bloggers on a special excursion tour as part of the 2013 Wine Blogger Conference that took place in Penticton over the weekend.

While they were in Summerland on Friday evening, the bloggers visited Heaven’s Gate Estate Winery, Thornhaven Estates Winery and Okanagan Crush Pad.  They then travelled to the Summerland Waterfront Resort where they tasted wines from other Bottleneck Drive wineries as well as wonderful local food products.

You can see many pictures of the evening on our Summerland Chamber Facebook page.

Coming from all over North America these wine bloggers tweet and blog about the wine they’ve tasted here and the experiences they’ve had in the Okanagan.

Altogether the approximately 250 bloggers will have created many thousands of tweets while they were here.

The wine bloggers conference organizers studied these results two years ago and estimated that these tweets resulted in more than 40 million media impressions.

And after the participants have gone home, they will continue to publish blog posts about their experiences here.

That’s a lot of eyes on B.C. wines and our growing Okanagan wine and food culture.  Previous conferences have also resulted in more tourism and income to the featured regions.

So if that’s what blogging can do for the wine industry, what can it do for other Summerland businesses?

According to the Content Mastery Guide – a blog about blogging – there are many business benefits to blogging.

Blogging helps you provide value to your customers by providing them with information they can use.

Here in Summerland that might mean blogs about organic baking, techniques for refinishing furniture, the best dental hygiene, bike trails or automotive services.

The breadth of topics is as varied as our local businesses.

Blogging helps customers and colleagues learn more about you – both as a business and as the people behind the business.

This helps you build authentic relationships with a wider network of readers.

Blogging helps you start discussions with your community and gives your readers an opportunity to provide you with feedback on your product as well as ask you questions.

Blogging can help you build confidence as a business owner by sharing your expertise and it will encourage your readers to spend more time on your site.

Here at the Summerland Chamber we have noticed the difference that enhanced tweeting and more blog posts have made to our own website.

That’s why, come fall, we will be offering our business members an educational opportunity that will help them improve their social media marketing as well.

We expect to learn a lot.

We always appreciate your feedback.  Please contact me at  manager@summerlandchamber.com or our chamber president, Arlene Fenrich, at president@summerlandchamber.com.

 

Christine Petkau is the manager of the Summerland Chamber of Commerce.

 

 

Just Posted

Cherry growers hope to avoid helicopter use

Extended rainfall can damage cherry crops

Youth addiction centre near Keremeos celebrates one year

Ashnola at the Crossing has been open just over a year

Coldstream standoff suspect enters five guilty pleas

Accused man pleads guilty to five more counts from February standoff with police.

Okanagan athletes qualify for international triathlon

Keagan Ingram of Summerland will compete in event in Ecuador on July 1

What’s happening

Follow Social Squad memeber Matthew Abrey to find out what’s happeing this weekend

Blue Jays closer Roberto Osuna suspended for 75 games

23-year-old pitcher faces assault charge

Vancouver Canucks tab Quinn Hughes with No. 7 overall pick in NHL draft

University of Michigan standout was second defenceman picked in first round

Gun, drugs and cash seized in arrest of alleged B.C. fentanyl dealer

Vancouver Island man Brent Connors is facing nine charges in relation to investigation

Jogger spent two weeks in U.S. detention centre after accidentally crossing B.C. border

Cedella Roman, 19, crossed the border while out for a run

PHOTOS: Police rescue baby seal found on rocky B.C. shoreline

Marina Mammal Rescue Centre recommends residents observe from a distance

B.C. woman with severely disabled son keeps getting parking tickets

‘There has to be something they could do’

‘Creep off’ reporting system aims to track street harassment in Metro Vancouver

Text-based hotline launches to collect public reports on where and when harassment occurs

Updated: Weather office says more thunder and strong winds possible Friday afternoon, evening

Environment Canada says winds could gust at up to 70 kilometres per hour

Most Read