The Penticton Seven label was designed by Penticton-based graphic designer, Super Deluxe Creative. (Penticton Beer Week)

The Penticton Seven label was designed by Penticton-based graphic designer, Super Deluxe Creative. (Penticton Beer Week)

Penticton breweries launch collaboration beer in celebration of Beer Week

‘The Penticton Seven’ is described as a hazy pale ale with Ekuanot and El Dorado hops

The City of Penticton has officially proclaimed Oct. 16 to 24 as Penticton Beer Week. In celebration of the week Penticton’s seven breweries worked together to make a special collaboration beer, which is now available at various locations.

READ MORE: Penticton now home to an officially recognized Craft Beer Week

The beer, dubbed “the Penticton Seven,” is described as a hazy pale ale with Ekuanot and El Dorado hops. It’s available now in 4-packs of 473ml cans at select private liquor stores throughout B.C.

It will also be on tap at all of Penticton’s seven breweries and select restaurants. You can view the list of locations that carry the Penticton Seven here.

Beer week manager Kim Lawton said she’s proud to be able to present the collaboration beer despite facing many pandemic-related obstacles.

“Despite all of the challenges this year, we decided it was important to celebrate Penticton’s craft beer scene with a Penticton Beer Week designed to work within the current pandemic situation,” she said.

A portion of the proceeds raised from the beer sales will be donated to the BC Hospitality Foundation (BCHF). The BCHF is a registered charity that raises funds to support those in the hospitality industry facing a financial crisis due to a health condition.

Executive director of BCHF, Dana Harris said all of the funds will go towards assisting hospitality workers in the Okanagan.

“The generosity of the brewers involved benefits those in need right in their own community,” said Harris.

There will also be a collection of Beer Week events and theme days at local breweries and restaurants, as well as a few virtual events.

The events and theme days include:

Oct. 16 – Black Friday at Slackwater Brewing

Oct. 17 – Sour Saturday at Cannery Brewing

Oct. 17 – New Reality Beer Launch at Highway 97 Brewery

Oct. 20 – Tuesday Night Trivia at Slackwater Brewing

Oct. 21 – Penticton Beer Week, Live Virtual Event

Oct. 22 – Work Boots, Beer and Bacon Happy Hour at Barley Mill Brew Pub

Oct. 22 – Beach Vibes, Beers & Bites at Slackwater Brewing

Oct. 23/24/25 – Bad Tattoo Brewing tap takeover at The Station Public House

Oct. 23 – Bottle Release Jūra at Slackwater Brewing

Oct. 24 – Oktoberfest at the Barking Parrot

Hoodoo Adventures will also be hosting a “virtual Penticton beer run challenge” during Penticton Beer Week. Visit pentictonbeerrun.ca for more information and to register.

Check out the Penticton Beer Week page at VisitPenticton.com for more information, including a list of Penticton Beer Week hotel packages, a list of locations where you can find the Penticton Seven, and detailed events listings.

READ MORE: Penticton breweries working together to put city on the map



jesse.day@pentictonwesternnews.com

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