Column: Bad publicity can be good, even for Santa

Column: Bad publicity can be good, even for Santa

In Plain View by Lachlan Labere

There’s no such thing as bad publicity, even when it involves Satan.

I’ve never visited Courtenay on Vancouver Island, nor have I attended its Comox Valley Christmas Parade.

But the Dec. 1 event caught the attention of myself and many others due to an unfortunate typo in an ad in the Nov. 21 edition our sister newspaper, the Comox Valley Record.

Promoting the parade, the ad included “Pictures with Satan.” The error went viral, with the Twitterati taking a sudden interest in Comox. Other news ages jumped on Beelzebub bandwagon even talk show host/comedian Seth Meyers was able milk the Mephistopheles mix-up for a monologue.

To their credit, the Record team owned the error, stating in an editorial, “We often chuckle about the typos we have caught, breathing sighs of relief when the L in “public” or the B in “Hornby” is added by the last set of eyes before going to print…

“But when it happens in an ad, it becomes all that much more blatant. They are called ‘display ads’ for a reason.

“They are meant to stand out on the page. This one did that, for all the wrong reasons. On the bright side, everyone in the Comox Valley and beyond knows when the Courtenay Christmas parade is…”

Read more: Crude photos land Penticton’s Santa on the ‘naughty list’

Read more: Penticton residents, businesses embrace ‘naughty’ Santa

Read more: VIDEO: Newspaper’s ‘Photos with Satan’ ad appears on late-night TV

We empathize with the Record and applaud their response.

While the mistake was clearly unintentional, one need only do a Google search for “Comox Satan” to see the kind of traction the devilish little typo achieved.

Turning heads a week later was another news story involving Santa. Gary Haupt was terminated from a job as a Penticton mall Santa because of photos posted to his Facebook page.

The crude, if not offensive images show Haupt, dressed as Mr. Claus, engaged in a variety of naughty activities, including drinking from a flask and supposedly spanking a woman’s behind.

“Part of this is my naivety because I thought this was really funny…,” said Haupt, upset by the mall’s response but pleased with the subsequent outpouring of support.

Making headlines across the province, Haupt’s Santa has since been booked for numerous appearances, including a pub, a cafe, the Elks Hall and an elementary school.

When it comes to publicity, it appears Sata…, er, Santa can do no wrong.


@SalmonArm
newsroom@saobserver.net

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Students from Summerland’s Okanagan College often posed for photographs on the Big Rock. The rock was on the northern slope of Giant’s Head Mountain. (Photo courtesy of the Summerland Museum)
Summerland’s Big Rock had been deposited during last ice age

Rock was once a prominent feature on Giant’s Head Mountain

The Fortunato family received the Bill Neilson Volunteer of the Year Award for their efforts with the Summerland Skating Club. (Contributed)
Summerland Skating Club members recognized for efforts

Three awards presented to members of Summerland club

A nurse performs a test on a patient at a drive-in COVID-19 clinic in Montreal, on Wednesday, October 21, 2020. (THE CANADIAN PRESS/Paul Chiasson)
30 new COVID-19 cases, five more deaths in Interior Health

This brings the total number of cases to 7,271 since testing began

(Stock photo)
EDITORIAL: The freedom to read

Books have been challenged many times in the past

The dam at Thirsk Lake, west of Summerland, was expanded in 2007. A crack has now been discovered where the old and new portions of the dam meet. (Summerland Review file photo)
Crack at Thirsk Dam to be examined

Reservoir west of Summerland was expanded in 2007

Dr. Bonnie Henry talk about the next steps in B.C.'s COVID-19 Immunization Plan during a press conference at Legislature in Victoria, B.C., on Friday, January 22, 2021. THE CANADIAN PRESS/Chad Hipolito
456 new COVID-19 cases in B.C., 2 deaths

Since January 2020, 78,278 have tested positive for the novel coronavirus in B.C.

Numbers of new COVID-19 cases for the week of Feb. 14 to 20 appear to be trending down for all local health areas in the North Okanagan-Shuswap. (BC Centre for Disease Control map)
Colours on COVID-19 map getting lighter for North Okanagan-Shuswap

Number of new weekly cases reported by BC Centre for Disease Control drop throughout region

Royal LePage Place, along with the adjacent Jim Lind Arena are the two ice arenas operated by the City of West Kelowna..—Image credit: contributed
$442,200 to replace aging ammonia chiller at West Kelowna arena

West Kelowna is the recipient of a provincial grant to replace the ammonia chiller

The husband wife team of Brett Turner and Olivia Fobert are the bakers and makers behind Joy Road Catering who are opening up a pop up bakeshop this May in the former Craft Kitchen. (Facebook)
Pop-up bakeshop opening in downtown Penticton

Joy Road Catering’s Bakeshop will be offering breads, pastries, lunch bowls and a marketplace

NDP leader Jagmeet Singh holds a press conference on Parliament Hill in Ottawa on Wednesday, Feb. 24, 2021. THE CANADIAN PRESS/Sean Kilpatrick
NDP will not trigger election as long as pandemic continues: Singh

‘“We will vote to keep the government going’

Major renovations are planned for the Centennial Outdoor Rink in Vernon. - Photo submitted
$695K grant to get Vernon rink ready for next season

Provincial funding will go toward replacing chiller at Centennial Outdoor Rink

Smoke dissipates as fire crews respond to smoke that was billowing from a residential building in the 400 block of Fourth Avenue SE in Salmon Arm about 2:30 p.m. on Wednesday, Feb. 24. (Jim Elliot-Salmon Arm Observer)
Residents displaced following Salmon Arm apartment fire

Crews were called to the scene at 2 p.m. on Wednesday, Feb. 24

A chocolate banana cream pie, similar to the smaller version pictured, baked by the Shuswap Pie Company’s Tovah Shantz, fetched $5,000 in this year’s Heritage Week pie auction fundraiser for R.J. Haney Heritage Village and Museum. (Shuswap Pie Company photo)
Made-in-Shuswap pie fetches $5,000 in fundraiser

Heritage Week pie auction raises $51,500 for R.J. Haney Heritage Village & Museum

BC49 logo
$75K lotto ticket sold in Vernon

Check your tickets, someone is winning big through the BC/49

Most Read