The importance of quality content

For some time we’ve been working on the new dedicated tourism website, tourismsummerland, which will launch in a few weeks.

One of the key areas where the Summerland Chamber of Commerce works is Tourism.  For some time we’ve been working on the new dedicated tourism website, tourismsummerland, which will launch in a few weeks.   And as part of the process of gathering photos and information from our tourism related businesses, we’ve been evaluating our social media and the role of content in this digital age.

We all know that social media is a great way to communicate.  Marketing professionals have described it as a channel, similar to other channels such as T.V. or print media.  Others say it is ‘the new telephone’, allowing us to open a direct line of communication with our audience.  In the case of a business this is our customers or prospects.

It’s important to remember that social media is not a fad; it’s here to stay.  A stat from 2010 showed that even four years ago US internet users were spending 3X the amount of time on their social media and blogs than they did on their email.  And what they are reading/viewing is content – all the photos and information that they can find about the topics that interest them.  So if social media is the new telephone, think of content as the new brochure.

The new dedicated tourism website will be the largest promotional tool the Chamber will use to market Summerland to visitors.  In order to help drive traffic to the website and further promote Summerland, we also manage several social media platforms: Facebook, Twitter, Pinterest and Instagram.

Having so many different ‘telephone lines’ allows us to engage with a variety of social media users so they can find information about Summerland.  For example, the fastest growing demographic for Facebook is 45-54, and the fastest growing demographic on Twitter is 55-64. Both Instagram and Pinterest are dominated by younger users (18-35), and Pinterest is known for having a higher percentage of female users.  Our content (our brochure) needs to reach all of these people in the way they like best.

There are two ways to use social media: create your own content, or share someone else’s. We create a great deal of content here at the Chamber but we are always looking for more great content to share with our followers.   We follow the content generated by others in Summerland as we want to repost, retweet, and repin it.  This also drives traffic back to your website.

Remember, content can be a photo of your breakfast at a local café, a great blog post, or a tweet about an upcoming event.  The more shareable content we all create, the bigger the spotlight we can cast on our community.  If you are active on social media, please tag your photo or post with #visitsummerland to help us track and share your content.  After all, marketing our community is a shared effort.  We need your help!

Follow Tourism Summerland and help us follow you:

Website (launching at the end of April)

On Facebook at

On Instagram at visit_summerland

On Twitter at @summerlandinfo

On Pinterest at our page: Tourism Summerland

We always appreciate your feedback.  Please contact me at or our chamber president, Arlene Fenrich, at .


Christine Petkau is the manager of the Summerland Chamber of Commerce.



Just Posted

Young PIB man skips jail time for grad party assault

Aaron Jack-Kroeger was sentenced to a 15-month conditional sentence in Penticton’s courthouse

Vernon Search & Rescue find lost snowmobiler

Male, 19, went missing in Hunter’s Range area near Enderby

New development in missing plane near Revelstoke

The family of Ashley Bourgeault believe they have found a new clue

Honesty turns to harsher jail sentence for Penticton man

Jakob Holmes kicked a cop in the face while she was on the ground after she attempted to arrest him

Coal dust escaping rail cars spurs petition

Local governments on board with Shuswap resident’s request for better control of escaping particulate

Testing the Google Arts & Culture app

Going face to face with art

VIDEO: Fuel truck and train collide in B.C. causing massive fire

More emergency crews are still arriving on scene of a massive fire at the Port Coquitlam rail yard.

Back to work: U.S. government shutdown ends after Democrats relent

Short-term spending measure means both sides could see another shutdown stalemate in three weeks

Man lives despite malfunctioning defibrillator at B.C. arena

A middle-aged man went into cardiac arrest after at game at Pitt Meadows Arena last Wednesday.

Cause of Northern B.C. seaplane crash released

TSB releases report on seaplane crash during a water landing in 2016 near First Nations community

Vancouver police crack down on pop-up pot vendors

Officers raided merchants’ tables on Robson Square late Sunday

Angels at The Mule

Penticton nightclub introduces angel shots for safety

Dryer explosion at Teck Elkview Operations

Locals report hearing loud bang

Bell Media, NFL take appeal over Super Bowl ad rules to top court

At issue is a ban on substituting American ads with Canadian ones during the game’s broadcast

Most Read