A beyond-excited Missy MacKintosh will be adding her own style of glitter to the glitz and glamour of a California awards ceremony.
Soon after the Salmon Arm entrepreneur launched her MisMacK Clean Cosmetics line featuring Gaia Gloss, a multi-purpose lip gloss that can double as a glitter primer, and GlitterEnvi, a non-plastic, biodegradable glitter, she received an email. It invited her to be part of a secret room event in honour of MTV Movie and TV Awards nominees.
“I thought, ‘This is insane, how did you find us?’”
Turns out, one of the public relations staff was dating a Canadian, had seen her company online and suggested organizers check out her clean, biodegradable, environmentally sustainable, ethically sourced products.
MacKintosh decided on the secret room event and is thrilled.
“We’re the only Canadian cosmetic brand that will be in the house,” she says of the invitation-only event.
Her company will be a silver sponsor, which means investing money as part of her marketing plan.
“It’s kind of like a trade show but in a big room. They walk around and introduce themselves to you, and you gift them.”
As the company was invited because of its signature glitter, MacKintosh will be giving celebrity guests Gaia Gloss as well as Sassy J, a moisture-locking lipstick made for her best friend Jessica Chester, who named it.
The pair will be travelling to Beverley Hills for the June 13 pre-show event along with MacKintosh’s two sisters-in-law.
“I’m just excited to talk about the brand to all of Hollywood, I guess,” she says laughing. “Our goal in the next two years is to start distributing in the States; it lines up well with our plan.”
MacKintosh and her MisMacK Clean Cosmetics recently took the grand prize in the annual Shuswap Launch-A-Preneur event that recognizes and supports local entrepreneurs. Her products are manufactured in Manitoba and distributed out of her home office in Canoe.
She was informed in November of the invitation to participate in the gift-giving event but wasn’t permitted to say anything until closer to the date.
The event is not affiliated with MTV or its parent company Viacom.