A father reads with his kids on Father’s Day (Paul Hamilton/Flickr)

Father’s Day comes second behind mom: study

Dads don’t get the same love come June as moms did in May

Dear old dad doesn’t get the same level of celebration as mom does on her special day, according to a study released by RetailMeNot on Tuesday.

The survey found that Father’s Day just isn’t a big deal to 49 per cent of Canadians. And men are more than a little bet upset about it; 81 per cent believe that Mother’s Day outshines Father’s Day and 40 per cent of dads are upset when their kids forget about them.

Even when kids do remember to celebrate their dads come June, RetailMeNot found they don’t do it to the same degree as they did for mom: on average, kids spend $50 less on dad than they do on mom.

“Dads typically don’t ask for much. In fact, the number one thing they want for Father’s Day is a simple dinner at home, indicating they just want to spend time with family,” said RetailMeNot shopping and trends expert Sara Skirboll. “Why not take this one step further and gift him something that will bring you together, such as a pair of baseball gloves or a GPS for a fun family road trip.”


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katya.slepian@bpdigital.ca

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