Toronto Raptors launch line of team-branded athletic hijabs

Raptors become first NBA team to offer an athletic hijab for Muslim women

A Toronto Raptors branded Nike hijab is shown in this undated handout photo. The team’s parent company, Maple Leaf Sports and Entertainment, unveiled the Nike Pro hijabs emblazoned with the team logo in a social media post on Sept. 13. (THE CANADIAN PRESS/HO - MLSE) A Toronto Raptors branded Nike hijab is shown in this undated handout photo. The team’s parent company, Maple Leaf Sports and Entertainment, unveiled the Nike Pro hijabs emblazoned with the team logo in a social media post on Sept. 13. (THE CANADIAN PRESS/HO - MLSE)

The Toronto Raptors say a new line of team-branded hijabs is part of a broader effort to be more inclusive to fans of all cultures.

The team’s parent company, Maple Leaf Sports and Entertainment, unveiled the Nike Pro hijabs emblazoned with the team logo in a social media post on Friday.

In doing so, they say the Raptors became the first team in the National Basketball Association to offer an athletic hijab for Muslim women.

MLSE Senior Marketing Director Jerry Ferguson says the organization was inspired to create the hijabs by a local Muslim women’s organization known as the Hijabi Ballers.

Ferguson says MLSE designed the gear in collaboration with the women, who regularly play basketball at a community court associated with the team.

He says the Raptors want to send a message of inclusion to its widely diverse fan base, which grew substantially during the playoff run that saw the team win its first NBA championship earlier this year.

Ferguson says having hijabs available to female Muslim athletes who wish to wear them allows the team to send a message of tolerance.

READ MORE: Toronto Raptors and their diverse team celebrated worldwide

“One of the things that we are very interested in is moving from saying we are just about inclusivity and accessibility, and finding ways to bring products and ideas to market that actually prove that,” he said in a telephone interview.

Ferguson says the hijabs, available only at the team’s official store at its downtown Toronto home arena, allows female Muslim athletes to wear gear supporting their team while taking part in their sport of choice.

Doing so, he said, emphasizes that basketball courts should be places where all feel welcome and included.

The Hijabi Ballers seconded the message, welcoming the branded hijabs as a symbol of empowerment.

“Our goal … is to ensure Muslim girls and women feel like they belong on those courts, in the mainstream sports world and restating the idea that sports are for everyone, no matter your beliefs,” founder Amreen Kadwa said in a statement.

Hijabs geared towards Muslim women athletes have been gaining traction in recent years.

While smaller manufacturers of athletic hijabs existed long before, Nike made headlines in 2017 by announcing plans to start marketing its own version.

The International Basketball Federation and the international soccer organization FIFA lifted bans on head coverings in recent years.

The Raptors-branded hijabs represent the first time MLSE has offered such a product, Ferguson said.

The move was celebrated by the National Council of Canadian Muslims, which praised the Hijabi Ballers for spurring the team to action.

Executive director Mustafa Farooq acknowledged that the issue of hijabs in sports has proven a divisive issue, with opponents disclaiming it as a symbol of oppression.

“It’s hard for me to understand that,” Farooq said.

“One of the beautiful things about sports is that everyone can play. Highlighting that … everyone should get a shot is such a beautiful thing to do, so obviously we thank the Raptors for taking this step.”

Michelle McQuigge, The Canadian Press

READ MORE: Quebec status of women minister says Muslim women shouldn’t wear a hijab

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Ministry grants SD67 extension to balance books, submit amended budget

The board of trustees voted Monday to acquire outside help to deal with budget concerns

Summerland Orca swimmers earn provincial medals

Eight swimmers qualified for provincial championships

Businesses nominated for excellence awards

Upcoming awards ceremony has 67 nominees in 12 categories

Charges discontinued in 2017 shooting death of Penticton man

The manslaughter charge against Sylvain Demers has been stayed by Crown

EDITORIAL: Standards of care

The decision to appoint an administrator at Summerland Seniors Village raises important questions

Clothing, jewelry, purses: RCMP ask court about disposal of evidence in Robert Pickton case

Pickton was sentenced to life with no chance of parole for 25 years for the murders of six women

Couple in crash on Highway 1 mistake Shuswap for Lower Mainland

Chase RCMP report Mercedes Benz collides with transport truck

Speaker ‘will not tolerate illegal activity’ on B.C. legislature grounds, says chief of staff

Chief of staff to the B.C. speaker Alan Mullen says situation with demonstrators appears ‘fluid’

MPs to examine privacy implications of facial-recognition technology used by RCMP

The MPs will look at how the technology affects the privacy, security and safety of children

Dates back to 2009: Calgary police lay charges in fraud involving semi-trucks

Three people from Calgary are facing charges that include fraud over $5,000

Laughing ladies and country artists sell out Okanagan venue

Alan Doyle and I Am Woman, Hear Me Laff! back to back sold out

Revelstoke mother and daughter return home after coronavirus quarantine in Asia

Jensine Morabito and her daughter were on Holland America’s Westerdam but did not catch the virus

Okanagan production takes ‘The Walk’ to explore sex trafficking

The goal is to get people thinking about the situation, according to the playwright

Most Read