Valley First has announced its continued commitment to the Valley First Granfondo Axel Merckx Okanagan (VFGFAMO) by signing on as the title sponsor for the third successive year.
The bike road race winds through the South Okanagan, with the first stop in Summerland early in the morning.
Over the last two years, the event has attracted more than 4,500 riders to the region. Crews and supporters add to the tourism influx.
It is estimated the first two editions of the VFGFAMO brought in about $4.5 million to businesses across the region.
“The impact of the Granfondo has exceeded even our most optimistic projections,” says Valley First president Paulette Rennie. “Given the incredible benefits this event brings, we’re thrilled to again pledge our commitment as title sponsor.”
Beyond the economic spinoffs, the VFGFAMO also has community benefits. This year’s event raised $7,500 and 500 pounds of food for Valley First’s signature cause, Feed the Valley. Leftover race supplies and recyclables are donated to Feed the Valley. The event also benefits the Axel Merckx Youth Development Foundation, a not-for-profit initiative aimed to help develop young cyclists in Canada.
Registrations for the 2013 Valley First Granfondo Axel Merckx Okanagan are now open.
Register now at granfondoaxelmerckx.com/registration/register.