Looking at business trends for 2013

Consumer trends aren’t like the seasons: they don’t play out exactly across calendar years.

Whether a business is for profit or not-for-profit, it relies on consumers to purchase and use its products.

As the end of the year approaches, one of the interesting and fun things to read are trend articles to see what people will be doing/thinking/buying in the coming months.

Consumer trends aren’t like the seasons: they don’t play out exactly across calendar years.

They emerge through all kinds of cross-pollinations and combinations of ideas, behaviours, and innovations, and once they’ve emerged they constantly evolve.

A few interesting consumer trends for 2013 that trendwatching.com is talking about are:

Presumers and Custowners – a growing trend where consumers want to weigh in on new products before they’ve even been created and through crowd funding platforms invest in the company that makes them.

The amount consumers spent on crowd funding platforms has risen from just US $530 million in 2009 to US $2.8 billion in 2012 and is expected to rise to $6.2 billion in 2013.

The message: if you’re launching a great new product check out this method of getting it off the ground.

Mobile moments – in 2013 consumers will be looking to their mobile devices to do even more multi-tasking.  Examples are an Austrian library system that delivered classic literature to commuters via QR codes in bus stops (please take note, ORL) or market research surveys that are delivered to your phone where participants are rewarded with free air time.

New Life Inside – a new sustainability trend of products and services that actually contain new life inside.

Rather than being discarded or even recycled these products can be given back to nature to grow something new.

These symbolic statements of a company’s values will resonate with consumers, especially if there is real commitment behind them.

Examples are disposable chop sticks or pencils with seed capsules in the ends.  Stick them in water and they grow; use the remaining wood as a plant support.

Celebration Nation – a trend where symbols, lifestyles and traditions that were previously downplayed will be a source of pride for domestic consumers and of interest to global consumers.

We’ve heard similar information from TOTA who have told us that Summerland is uniquely positioned to attract cultural explorers.

Made locally – a resurgence in domestic manufacturing made possible by new technologies and made necessary by rising labor costs overseas, long lead times and fragile global supply chains.

Stats show that four out of five shoppers notice “Made Locally” messages and are more likely to buy that product.

Trends like these are more than fun because you can use them to inspire new and profitable innovations.

And while these may seem like big company/urban ideas, they can still be applied to our businesses and work here in Summerland.

Use them to inform your marketing, inspire a new business concept or create a new experience for a target market.  In 2013 celebrate the innovators and business leaders in Summerland!

We always appreciate your feedback.  Please contact me at president@summerlandchamber.com or Christine Petkau at  manager@summerlandchamber.com.

Arlene Fenrich is President of the Summerland Chamber of Economic Development and Tourism.  All of the members of the Board of Directors serve as volunteers.


Just Posted

100th birthday

George Hoover of Summerland recently turned 100

Get your tickets to the 7th annual Vertical & Vintages Wine Weekend

Hosted at the Apex Mountain Resort in partnership with the Naramata Bench Wineries Association

Summerland curlers compete in league play

Curling leagues meet weekdays and evenings

Okanagan youth invited to speak at TEDx event in Kelowna

Application deadine Jan. 31 to be selected as TEDx Youth presenter

Development proposed for Banks Crescent

Location had been the Summerland site of a controversial development application

Rare ‘super blood wolf moon’ takes to the skies this Sunday

Celestial event happens only three times this century

Ex-Mountie investigating ‘Surrey six’ murders pleads guilty to obstruction

Derek Brassington entered his plea in B.C. Supreme Court on Friday

Man blames his loud car radio, sirens for crash with B.C. ambulance

Tribunal rejects bid to recoup ICBC costs after crash deemed 100-per-cent his fault

RECALL: Salmon Village maple salmon nuggets

Customers warned not to eat product due to possible Listeria contamination

More than 100,000 toxic toys named in Canada-wide recall

Plastic doll contains levels of phthalates over allowable limit and may pose chemical hazard

Fashion Fridays: Inspirational gym outfits

Kim XO, helps to keep you looking good on Fashion Fridays on the Black Press Media Network

UPDATE: Motorists concerned for dog running loose on Coquihalla

Drivers are warning to watch for a dog running spotted running down Highway 5

Company issues lifetime ban after man jumps from cruise ship

Nick Naydev posted the video last week showing him standing on the balcony of the Symphony of the Seas

Parents in this B.C. city can no longer opt kids out of class for personal beliefs

Change comes as part of ‘big overhaul’ of school district’s learning resources policy approved by board

Most Read