When a Summerland business gains international exposure, the effects can be felt throughout the community.
Later this month, representatives from Maple Roch will be in San Francisco at the International Fancy Food Show.
The gourmet food show features more than 2,000 food and beverage producers from around the world.
The show provides huge exposure from around the world and it has the potential to open up future markets. An estimated 25,000 food buyers are expected to attend.
An agreement has also been reached to distribute the maple syrup and other products to Japan.
The trade show and the marketing agreement both mean Maple Roch will have access to a far greater customer base than at present.
This expanding market will also mean more work for those at the company as they must now produce more maple syrup and other maple products to meet their increasing demand.
Growing businesses tend to create more jobs, and these jobs result in more money circulating within the community.
The benefits of a business’s success story tend to have far-reaching effects.
Strong businesses, especially those which gain an international reputation, can also help to bring exposure to the rest of the community. Customers associate the community’s name with the business’s name.
For years, community leaders and business leaders in Summerland have been looking for ways to strengthen our local economy.
Plans have been developed and efforts have been made to attract businesses to the community.
These efforts need to continue in the future.
However, it is also important to celebrate the successes made by individual businesses.
When one business does well, the entire community stands to benefit.