COLUMN: The rapid rise of online video

I’ve watched the popularity of online video, but I didn’t realize how prevalent it had become until I saw an online catalogue recently.

I’ve watched the increasing popularity of online video for years, but I didn’t realize how prevalent it had become until I saw an online catalogue recently.

Many product listings included short video clips to provide a better view.

The 10-second clip showed a waterproof jacket from various angles.

Until I saw that site, I wouldn’t have imagined a major retailer would include video to show me a jacket.

Many other items listed in the online catalogue also included a short video clip.

On social media platforms, especially Facebook, the number of text-only posts are decreasing and the number of picture or video posts are on the increase.

In June, Nicola Mendelsohn, Facebook’s vice-president for Europe, the Middle East and Africa, told an audience that the social media giant will probably be all video within five years.

She has statistics to back up her claim.

At present, more than eight billion videos are views on Facebook each day. A year ago, the number was one billion videos each day.

Each day, Facebook users around the world view around 100 million hours of video on mobile devices alone.

Even with Facebook’s huge base of 1.71 billion active users worldwide, this number is staggering

Watching all of the videos posted to Facebook in a single day would take 11,415.5 years.

And it’s not just on Facebook where video is on the increase. Every minute, YouTube users upload 300 hours of video.

There’s a noticeable shift in online communications from text to pictures and video. It’s a significant change in the way we communicate, and it also represents a change in the way we receive and process information.

Reading requires active participation from the reader. It takes a lot more effort than watching a video, which is sometimes described as passive.

Because watching video requires less effort than reading text, it’s possible to take in far more information. According to a 2015 article from Psychology Today, the human brain processes video 60,000 times as fast as it processes text.

As communications technology improves, it becomes easier to produce and upload a short video.

A few years ago, special equipment and special software were needed. Today, anyone with a smart phone can create a video and post it online, sometimes within seconds.

I’ve noticed a difference in the way I handle text-based information and video-based information.

When I have text in front of me, whether in print or as an article online, I can take time to reread a sentence or a paragraph and consider what is being said. I’m far less likely to do that with a video clip.

And when the subject matter is something abstract or statistical, the presentation may work best in printed form.

I’m partial to text, partly because I’ve spent my career working with the written word.

But in the end, I’m more concerned with the quality and accuracy of the information than with its format.

And, as the shift to video continues, I’m also interested in the way we handle video-based information.

The rapid rise of online video is a significant change in communications technology.

The effects of this shift have yet to be determined.

John Arendt is the editor of the Summerland Review.

 

Just Posted

Penticton’s OSNS benefits from $10,000 RBC grant

The OSNS Child and Youth Development Centre will use the money for tech upgrades

Penticton Vees lose a squeaker in Salmon Arm

The Penticton Vees got off to a rousing start but in the end fell 4-3 to Salmon Arm

Penticton woman sends fight to reduce preventable medical errors to Victoria

Teri McGrath and senior’s centre members presented 150-plus signature petition to local MLA

Summerland winery hosts workshop on agriculture sustainability

Okanagan Crush Pad hosts the workshop On-Farm Sustainable Practices and Knowledge-Sharing

UBC Okanagan, RCMP collab for study on reporting child abuse

A fundraising gala will present a UBCO psych student’s reseach on how and when abuse is reported

Dream funds serve up dream kitchen for Okanagan organization

CMHA upgrades space thanks to Kalamalka Dream Auction donation

Province commits to supporting Indigenous tourism growth in B.C.

The Indigenous Tourism Accord signed during conference in Kelowna

‘It’s been 12 years’: Father of murdered B.C. real estate agent pleads for mayor’s help

Lindsay Buziak was stabbed to death on Feb. 2, 2008 in Saanich. Her case is unsolved.

B.C. to restrict nicotine content, bring in 20% tax on vaping products

Province will also restrict candy and fruit flavoured vaping products to adult-only stores

Radon levels in new Salmon Arm home a concern

Real-time monitoring shows radon concentration just within federally accepted guideline

B.C. First Nation Chief Ed John faces historic sex charges

John served as minister for children and families under then-premier Ujjah Dosanjh

Vernon councillor suggests homeless set up camp at city hall

Overnight camping in city parks is only permitted between dusk and 9 a.m. in specific parks

Most Read