COLUMN: The rapid rise of online video

I’ve watched the popularity of online video, but I didn’t realize how prevalent it had become until I saw an online catalogue recently.

I’ve watched the increasing popularity of online video for years, but I didn’t realize how prevalent it had become until I saw an online catalogue recently.

Many product listings included short video clips to provide a better view.

The 10-second clip showed a waterproof jacket from various angles.

Until I saw that site, I wouldn’t have imagined a major retailer would include video to show me a jacket.

Many other items listed in the online catalogue also included a short video clip.

On social media platforms, especially Facebook, the number of text-only posts are decreasing and the number of picture or video posts are on the increase.

In June, Nicola Mendelsohn, Facebook’s vice-president for Europe, the Middle East and Africa, told an audience that the social media giant will probably be all video within five years.

She has statistics to back up her claim.

At present, more than eight billion videos are views on Facebook each day. A year ago, the number was one billion videos each day.

Each day, Facebook users around the world view around 100 million hours of video on mobile devices alone.

Even with Facebook’s huge base of 1.71 billion active users worldwide, this number is staggering

Watching all of the videos posted to Facebook in a single day would take 11,415.5 years.

And it’s not just on Facebook where video is on the increase. Every minute, YouTube users upload 300 hours of video.

There’s a noticeable shift in online communications from text to pictures and video. It’s a significant change in the way we communicate, and it also represents a change in the way we receive and process information.

Reading requires active participation from the reader. It takes a lot more effort than watching a video, which is sometimes described as passive.

Because watching video requires less effort than reading text, it’s possible to take in far more information. According to a 2015 article from Psychology Today, the human brain processes video 60,000 times as fast as it processes text.

As communications technology improves, it becomes easier to produce and upload a short video.

A few years ago, special equipment and special software were needed. Today, anyone with a smart phone can create a video and post it online, sometimes within seconds.

I’ve noticed a difference in the way I handle text-based information and video-based information.

When I have text in front of me, whether in print or as an article online, I can take time to reread a sentence or a paragraph and consider what is being said. I’m far less likely to do that with a video clip.

And when the subject matter is something abstract or statistical, the presentation may work best in printed form.

I’m partial to text, partly because I’ve spent my career working with the written word.

But in the end, I’m more concerned with the quality and accuracy of the information than with its format.

And, as the shift to video continues, I’m also interested in the way we handle video-based information.

The rapid rise of online video is a significant change in communications technology.

The effects of this shift have yet to be determined.

John Arendt is the editor of the Summerland Review.

 

Just Posted

Fallen tree causes power outage in South Okanagan

Residents were without power for hours in many parts of the South Okanagan

Accused in Kelowna triple murder in court today

Jacob Forman has been in custody since he was arrested and charged with second degree murder

JoeAnna’s House fundraising campaign reaches $4.5 million

Offering ‘home away from home’ for families of KGH patients

EDITORIAL: The historic value of a gas pump

An artefact to be displayed in the community should have some significance to the community’s story

Old gas pump will be restored

Bowser C-77 pump will be displayed in Summerland when work is finished

Your Jan. 18 Morning Brief

Check out the top stories of the day in the Okanagan-Shuswap with Carmen Weld’s Black Press Morning Brief.

Animal protection group urges B.C. vet association to ban cat declawing

Nova Scotia was the first Canadian province to ban declawing

Barenaked Ladies, Steven Page, to be inducted into Canadian Music Hall of Fame

Canadian band to get top honours at 2018 JUNO Awards

Osoyoos Desert Society hosts conservation education programs

Documentary film screenings followed by guest speaker/presentations featuring conservation

B.C. out of the running for Amazon’s next headquarters

Toronto is the only Canadian city left in the running despite the province backing Metro Vancouver’s bid for new Amazon headquarters

B.C. hockey player nominated for Hobey Baker Award

Myles Powell is a forward at Rochester Institute of Technology

Post interest rate hike debt tips

What to do about your debt and mortgages after the interest rate hike

Foreign workers sleeping in Alberta Burger King basement

Alberta Health Services said its inspectors found foreign workers sleeping in the basement of the Lethbridge restaurant

Court application halts release of bread price-fixing documents

Bread price-fixing documents won’t be unsealed Thursday, Loblaw says

Most Read