When the tourists come to the Okanagan, Summerland takes notice. And when the tourists do not come, their absence is felt too.
This year, Summerland’s tourism numbers have fluctuated.
In spring, the numbers were significantly higher than last year’s figures, but in July, tourist activity showed a noticeable decline. Tourism in August was also a little lower than in 2011.
Despite the increase seen in April, May and June, the number of tourists so far this year has been lower than at the same time last year.
Tourism plays a significant role in Summerland and the rest of the Okanagan. For many years, this valley has been one of western Canada’s popular vacation spots.
Because of this, any change in the number of visitors affects us more than it would in places with less of a tourist draw.
Any decline will not just affect the hotels, motels, bed and breakfasts and tourism-based businesses and services. Our agricultural base has been moving from fruit growing to wine making, which is also a move into the tourism sector.
While some communities have done well with an economy based primarily on tourism, the drawback comes when times are tough and people cut back on their travel plans.
Because of this, Summerland, along with the rest of the Okanagan, needs to take measures to ensure a well-rounded economy, with a wide range of businesses and services.
No matter how hard the community works to promote itself and no matter how wonderful our attractions and amenities, there is no guarantee the visitors will come.
With a more diverse economy, the community will have an easier time coping when any one industry has a difficult year.