Jaide Joel’s Bakery co-owners Joel Murga and Jaide Hatfield hold a platter of vegan and gluten free Funfetti donuts. With the success of their buisness over the past year, the pair plan to open a cafe. (Carli Berry - Capital News)

VIDEO: Vegan, gluten-free Kelowna donut business expanding in the Okanagan

Find a donut for yourself at Nature’s Fare Markets with Jaide & Joel’s Bakery

A Kelowna couple is sinking their teeth into the vegan, gluten-free market with their delicious donuts.

Joel Murga and Jaide Hatfield, owners of Jaide & Joel’s Bakery, have been creating donuts for businesses around the Okanagan Valley for the past year.

Starting their days at 4 a.m., the dynamic duo rents a commercial kitchen in Kelowna to bake roughly 300 donuts a day before delivering them to Nature’s Fare stores in Vernon and Kelowna on Tuesdays and Fridays, and on Mondays and Thursdays in Penticton in West Kelowna.

Hatfield also has another part-time job and Murga is taking science classes at UBCO, which he said comes in handy with the donut creations.

“My sister, she owned her own bakery for about five years, and she ended up wanting to take a break from it for a while, so I decided I wanted to take part and do a different version of it,” Murga said.

With celiac disease and allergies to a number of ingredients, Murga wanted to do vegan and gluten-free baking with Hatfield, who is also a vegan.

READ MORE: VIDEO: Kelowna cake company expanding to offer fancy donuts

The couple started selling donuts at farmer’s markets, and business took off from there.

“Our main goal right now is to open up our very first cafe,” Murga said, with the aim to expand to into bread making, cinnamon buns and other vegan treats.

“There’s such a big vegan community, and they’ve been so supportive, it’s awesome,” he said.

Murga said as more people have become knowledgeable about how food is made and where it comes from, there’s been an uptick in the vegan trend.

“I think what’s sets us apart from the competition is also that we do all gluten-free baking. I believe our baking’s really good,” he chuckled. “I would say our niche is the donut making.”

Ingredients are made fresh and organic.

READ MORE: Do not go without a donut today

“When we first start making everything, we even … mix our own flours because it makes our donut fluffier and lighter,” he said.

For first-timers, he recommends the vanilla Funfetti donut, “which is the best introduction to all of our donut making because most of the recipes are based off that donut.”

@carliberry_
carli.berry@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

WildsafeBC comes to the Okanagan to reduce wildlife conflict

Bear activity on the Westside has been an issue in the past few weeks

Column: A solar pioneer in the Okanagan rides among us

This Summerland octogenarian has been producing his own electrical energy for more than 20 years

93rd Okanagan music festival wraps up with gala celebration

The 2019 Penticton Kiwanis Music Festival finish with gala celebration and awards evening

Woman in hospital after being thrown off horse

She was airlifted to Kelowna General Hospital from Okanagan Falls

Okanagan-Shuswap weather: cloudy

Environment Canada is calling for a similar day tomorrow.

Killer of Calgary mother, daughter gets no parole for 50 years

A jury found Edward Downey guilty last year in the deaths of Sara Baillie, 34, and five-year-old Taliyah Marsman

Okanagan city to give out fines for sitting on sidewalk

Residents of Penticton will soon be fined for sitting or laying on sidewalks

Cost jumps 35% for Trans-Canada Highway widening in B.C.

Revelstoke-area stretch first awarded under new union deal

Is vegan food a human right? Ontario firefighter battling B.C. blaze argues it is

Adam Knauff says he had to go hungry some days because there was no vegan food

Winds helping in battle against fire threatening northern Alberta town

Nearly 5,000 people have cleared out of High Level and nearby First Nation

Pesticide use in Okanagan park prompts warning

Civilian goes out of his way to post caution signs

BC Wildfire Service to send 267 firefighters to Alberta

Sufficient personnel, resources remain in B.C. to respond to any fire activity

Car crashes into semi-truck in West Kelowna

Highway 97 heading northbound by Boucherie Rd. closed

Most Read