FILE - In this March 29, 2018 file photo, the logo for social media giant Facebook, appears on screens at the Nasdaq MarketSite, in New York’s Times Square. Britain’s privacy regulator wants to stop kids from being able to “like” posts on Facebook and other social media sites as part of tough new rules it’s proposing to protect children’s online privacy. Under the draft rules, which were released for consultation on Monday, April 15, 2019 tech companies would not be allowed to use “nudge techniques” that encourage children to keep using a site. (AP Photo/Richard Drew, File)

U.K. proposes banning social media ‘likes’ for children

Tech companies would not be allowed to use ‘nudge techniques’ that encourage children to keep using a site

Britain’s privacy regulator wants to stop kids from being able to “like” posts on Facebook and other social media sites as part of tough new rules it’s proposing to protect children’s online privacy.

Under the draft rules, which were released for consultation on Monday , tech companies would not be allowed to use “nudge techniques” that encourage children to keep using a site.

The Information Commissioner’s Office said examples of “reward loops” that keep people using a site so that more of their personal data can be harvested include “likes” on Facebook and Instagram or “streaks” on Snapchat. A Snapchat streak involves two friends sending each other direct “snaps” on consecutive days.

The code of practice includes 16 standards that must be met by apps, connected toys, social media sites, search engines, news or educational websites and streaming or other online services. It applies to companies that offer services in the U.K., even if they are based outside the country.

The code also calls for “high privacy” settings to be on by default and “robust age-verification mechanisms.” Only the minimum amount of data should be collected and location tracking should be disabled by default.

Violators face punishment including, in serious cases, fines worth 4 per cent of a company’s global revenue, which for the Silicon Valley tech giants would equal billions of dollars.

“This is the connected generation. The internet and all its wonders are hardwired into their everyday lives,” Information Commissioner Elizabeth Denham said in a statement. “We shouldn’t have to prevent our children from being able to use it, but we must demand that they are protected when they do. This code does that.”

Regulators worldwide are stepping up oversight of internet companies amid growing concern about privacy breaches and other online harm. The European Union introduced sweeping new privacy rules last year while in the U.S., momentum is building for a national privacy law.

READ MORE: Facebook cracks down on groups spreading harmful information

READ MORE: Facebook, Google face widening crackdown over online content

The Associated Press


Like us on Facebook and follow us on Twitter.

Just Posted

QUIZ: How much do you know about Easter?

Take this short quiz and put your knowledge to the test

Summerland student examines effects of sound

Science fair project will go to national competition in New Brunswick

Blue Man Group set to rock the Okanagan

The world famous Blue Man Group is bringing their high energy rockn’ show to Penticton for two shows.

Okanagan-Shuswap weather: Clear skies and pushing 20 C

Environement Canada forcasts a sunny and warm Easter weekend

COLUMN: Bunnies, sexuality and the freedom to read

A book about a gay bunny has been the subject of challenges

Update: Fire destroys Peachland home on Somerset Avenue

Crews are still on scene pumping water onto the blaze

Okanagan township’s open burning winds down

Spallumcheen reminds residents of regulation changes as open burning concludes April 30

B.C. VIEWS: NDP’s lawyer show is turning into a horror movie

Court actions pile up over pipelines, car insurance, care aides

Global Affairs warns Canadians in Sri Lanka there could be more attacks

A series of bomb blasts killed at least 207 people and injured hundreds more

Waste not: Kootenay brewery leftovers feed the local food chain

Spent grains from the Trail Beer Refinery are donated to local farmers and growers, none go to waste

Cuteness overload: duckling thinks dog is its mom

Vernon photographer Fiona Hook shot a cute video after noticing one of her ducklings had taken a special liking to her dog.

Fire near Vernon airport “not a concern”

Vernon firefighters attended the scene and found a resident performing a controlled burn

Sons of Anarchy’s Kim Coates stops by Okanagan café

Coates was spotted in West Bank’s Kekuli Café on April 20

B.C. women make 2,200 cabbage rolls for charity

The money raised was donated to former NHL player Aaron Volpatti, who is raising funds for ALS

Most Read