CONCERT PERFORMERS Harlequin, along with Nick Gilder and Sweeney Todd and the Carleen Roth Band performed in Summerland on Saturday, June 1 at the Summerland Action Festival concert. Only 279 tickets were sold to this concert. (Photo submitted)

Summerland Action Festival concert lost money

Organizers needed around 1,000 ticket sales, but only sold 279

A paid concert, held on the Saturday of the Summerland Action Festival, lost money for the organization.

Pat Bell, chair of the Summerland Action Festival Society, said the Saturday concert featuring Harlequin, Nick Gilder and Sweeney Todd and the Carleen Roth Band was poorly attended.

Only 279 tickets were sold, but organizers needed close to 1,000 to break even.

READ ALSO: Changes planned for Summerland Action Festival

READ ALSO: Summerland celebrates 37th annual Action Festival

The concert was held at the Summerland Arena. Ticket prices ranged from $25 and $40 in the stands, $50 on the floor and $65 for VIP tickets including a meet and greet.

“We were hoping the bands were going to attract people, but unfortunately it didn’t happen,” he said.

He added that the cost of the concert was between $35,000 and $40,000.

The bands alone had a price tag of $20,000, and the related costs including production and lighting, added more than $15,000.

The concert was held as a replacement to the Action Festival Dance, which had been a Saturday evening mainstay for many years.

Bell said attendance at the dance had been dwindling over the years and the concert was seen as a way to draw more people.

He said concert details, including the ticket prices, were planned after consultation with the South Okanagan Events Centre in Penticton.

“They thought 1,200 people would be possible,” Bell said.

While the concert has been a financial hit for the Summerland Action Festival committee, Bell said the committee will be able to cope with the loss.

He added that in the coming weeks, the committee will meet to consider the most recent festival and begin planning for the 2020 event.

To report a typo, email:
news@summerlandreview.com
.



news@summerlandreview.com

Like us on Facebook and follow us on Twitter.

Just Posted

South Okanagan volunteer dental clinic donates rotten teeth to good cause

H.E.C.K. recently gifted 47 rotten teeth to a search and rescue group in the area

Okanagan Similkameen could have a sister city in the south of France

Regional District of Okanagan Similkameen considering agreement with wine region in southern France

Summerland businesses participate in Sip N’ Shop

Downtown event on Dec. 14 will feature local beverages

Noxious odour detected at Summerland Health Centre

Staff felt nauseous following incident on morning of Dec. 5

EDITORIAL: Reflecting on a tragedy, 30 years later

While the Montreal Massacre made headlines because of its scale, gender-based violence is not new

VIDEO: Boys help rescue Cariboo bear cub

The cub, weighing just 24lbs, has been taken to wildlife sanctuary in Northwest B.C. for the winter

Campbell River mom’s iPhone containing priceless photos stolen from Victoria hospital parkade

The phone contained photos, heartbeat recordings of her late son

Miller nets winner as Canucks edge Sabres 6-5 in OT

Roussel, Leivo tally two apiece for Vancouver

‘Norovirus-like’ outbreak interrupts Bantam hockey showcase in Greater Victoria

Several athletes were sent home, quarantined on the ferry

$578: that’s how much your first distracted driving ticket will cost with recent premium hikes

Over 50 per cent of Canadians admitted to using phone while driving last year, according to study

Healing with honesty: Justice served 40 years later

Revelstoke senior gets house arrest for sexually assaulting stepdaughter

WorkSafe BC to investigate explosion at Princeton facility

Explosion at Envirogreen waste reclamation plant occurred Nov. 27

Doors open to Vernon’s first refill store

Vernon’s Refill Store may be answer to plastics problem

Okanagan RCMP not toying around when it comes to impaired drivers

Saturday, Dec. 7 is National Impaired Driving Enforcement Day

Most Read