Ashley Stone’s Village App is one of the semi-finalists for the Total Mom Pitch. (The Village App - Facebook)

Ashley Stone’s Village App is one of the semi-finalists for the Total Mom Pitch. (The Village App - Facebook)

Kelowna mom’s app semi-finalist in Canada’s Total Mom Pitch

Ashley Stone is developing an app called Village, a community-based messaging platform where people can ask for and offer help

The app may still be in development, but her idea has propelled Ashley Stone to the semi-finals of Canada’s Total Mom Pitch.

The Kelowna mom of four is developing an app called Village, a community-based messaging platform where people can ask for help and offer help easily. Besides making help accessible, Stone said the other goal of the app is for people to create hyper-local connections, especially during a time in a city where it might be difficult to meet new people.

Stone said the app is still in development, but she was surprised that she was still able to pitch her idea to the total Mom Pitch contest.

“This was originally just in Toronto but since COVID, the ladies organizing it expanded it to the rest of Canada. They asked for mom entrepreneurs to apply and pitch their idea,” she said.

“It didn’t matter where your business was and it was unlike any other pitches I’d applied to, where they want your revenue… this was more story-based, about how you came to be and why what you’re doing is important.”

The Total Mom Pitch connects women entrepreneurs to resources throughout the country that will help them launch their small businesses. The competition will have final winners, who will each receive a $30,000 package in cash and business services. Those who may not win will still get access to business supports and other benefits.

Stone said there were 732 applicants in the beginning, with only 100 applicants making it into the semi-finals, including herself.

“It’s an honour to have made it this far, and we’re going to keep going. We’re going to go until the end,” she said.

She added that the competition will help her get the word out so more people know more about the app, but she’s also excited about the educational aspect of it.

“I’ll never say no to education. Whatever someone can help me with in terms of experience and education, that’s something I’m excited about.”

As for Village, Stone said they’re nearly finished with development and will roll out a pilot test in January in the Okanagan before expanding.

Voting is open now until 11:50 p.m. on Dec. 2. For more information, visit the Total Mom Pitch website.

READ: Local mom developing an app to help community connect


Twila Amato
Video journalist, Black Press Okanagan
Email me at twila.amato@blackpress.ca
Follow me on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Calls for potential overdoses in B.C. spiked in 2020, especially in the Okanagan - Shuswap. Pictured above is a BCEHS re-enactment of paramedics attending an overdose. (BCHES)
Overdose calls spike in 2020 across the Okanagan – Shuswap

Stats show every major community in Okanagan - Shuswap increased in calls for potential overdoses

(Stock photo)
EDITORIAL: COVID-19 restrictions continue to affect us all

Canada has recorded more than 700,000 confirmed cases of pandemic

A couple living at the Summerland Waterfront Resort is trying to sell their unit because of strata changes which will require them to pay significantly higher strata fees or have their unit included in the resort’s rental pool (John Arendt - Summerland Review)
Permanent residents of Summerland resort must move or face major fee increase

Permanent residents of Summerland Waterfront Resort told fees will more than double

Amanda Parsons, a registered nurse on staff at the Northwood Care facility, administers a dose of the Moderna vaccine to Ann Hicks, 77, in Halifax on Monday, Jan. 11, 2021. THE CANADIAN PRESS/Andrew Vaughan-Pool
61 new COVID-19 cases, two more deaths in Interior Health

Twenty-nine people are in hospital, seven of whom are in intensive care

A health-care worker prepares a dose of the Pfizer-BioNTech COVID-19 vaccine at a UHN COVID-19 vaccine clinic in Toronto on Thursday, January 7, 2021. THE CANADIAN PRESS/Nathan Denette
253 new COVID-19 cases, 4 more deaths in Interior Health over the weekend

More than 1,000 cases in the region remain active

Charlotte is one of the resident pigs at Star's Piggly Wiggly's Sanctuary near Kelowna. (Twila Amato - Black Press Media)
Kelowna-area pig sanctuary needs a new home

Star’s Piggly Wiggly’s Sanctuary is looking for properties in Vernon, Coldstream, and Enderby

Inspection of bridge crossing on a B.C. forest service road. (B.C. Forest Practices Board)
B.C. falling behind in maintenance of forest service roads

Auditor finds nearly half of bridges overdue for repair

A cow moose wanders around the Silver Star Elementary School neighbourhood Tuesday, Jan. 19. (Contributed)
Public provoking blamed for moose chasing Okanagan residents

‘The problem is people are bugging it’ conservation officer

(Black Press Media files)
Woman steals bottles of wine after brandishing stun baton in New Westminster

Police say the female suspect was wearing a beige trench coat with fur lining

Stand up paddleboarder Christie Jamieson is humbled to her knees as a pod of transient orcas put on a dramatic show on Jan. 19 in the Ucluelet Harbour. (Nora O’Malley photo)
UPDATED WITH VIDEO: Vancouver Island paddle boarder surrounded by pod of orcas

“My whole body is still shaking. I don’t even know what to do with this energy.”

Ladybug Landing Child Care Centre in Salmon Arm remains open as one person who was at the facility tested positive for COVID-19. (Lachlan Labere/Salmon Arm Observer)
Salmon Arm daycare owner upset by rumours related to positive COVID-19 test

Ladybug Landing’s Leigh-Anne Chapman impressed by response from Interior Health

The proposed Skaha Lake Road housing project will be modelled after the Burdock House on Winnipeg St., said BC Housing.
BC Housing panel peppered with questions about Skaha housing project

Virtual meeting involved questions about crime, level of supports, timelines

The Regional District of North Okanagan is cautioning residents to watch for rock slides along the Okanagan Rail Trail during freeze-thaw season. (RDNO photo)
Residents urged to watch for rockfalls on Okanagan Rail Trail

RDNO reminds rail trail travellers to heed rockfall warning signs during freeze-thaw season

Toronto’s Mass Vaccination Clinic is shown on Sunday January 17, 2021. THE CANADIAN PRESS/Frank Gunn
Canadian malls, conference centres, hotels offer up space for COVID vaccination centres

Commercial real estate association REALPAC said that a similar initiative was seeing success in the U.K.

Most Read