This undated electron microscope image made available by the U.S. National Institutes of Health in February 2020 shows the Novel Coronavirus SARS-CoV-2, yellow, emerging from the surface of cells, blue/pink, cultured in the lab. Also known as 2019-nCoV, the virus causes COVID-19. THE CANADIAN PRESS/AP, NIAID-RML

This undated electron microscope image made available by the U.S. National Institutes of Health in February 2020 shows the Novel Coronavirus SARS-CoV-2, yellow, emerging from the surface of cells, blue/pink, cultured in the lab. Also known as 2019-nCoV, the virus causes COVID-19. THE CANADIAN PRESS/AP, NIAID-RML

Govts, companies shifted COVID risk management responsibility to individuals: study

Researchers say organizations could have been more proactive in ‘owning’ responsibility

A new Canadian study has found that over the first five months of 2020, government and corporate approaches to COVID-19 went from taking decisive, collective action against the pandemic to emphasizing individual responsibility.

The researchers say that Canadian policymakers and firms should take more ownership of the challenge, but in the end, “it takes everyone to protect everyone.”

The study, titled “Passing the Buck vs. Sharing Responsibility: The Roles of Government, Firms and Consumers in Marketplace Risks during COVID-19,” is published in the Journal of the Association for Consumer Research.

Its authors analyzed speeches and tweets by Prime Minister Justin Trudeau and Dr. Theresa Tam, Canada’s chief public health officer, as well as tweets and emails from a handful of major corporations, from January to May.

They found the messaging went through three distinct phases, beginning with an “externalization” stage that lasted from the start of the year until early March, in which the virus was largely seen as a foreign problem.

After the World Health Organization declared COVID-19 a pandemic, researchers found the message shifted to one of “responsible organizations” — a phase characterized by daily policy announcements, states of emergency, and major shifts in the way corporations operated.

This lasted until mid-April, when researchers found the emphasis was increasingly placed on “responsible consumers.” This phase began “once organizations established the ceiling of their efforts and demanded consumers’ co-operation,” according to the study.

“It was more like, ‘do your job. Do your part. Help each other,’” Charles Cho, an accounting professor at York University and one of the study’s authors, said in an interview on Thursday.

“What we find in general is, we first externalize the situation, then we take control of the situation. Eventually, we sort of ask the consumers to co-operate to help mitigate the risk.”

The authors said the study’s aim is not to lay blame, noting “citizens must bear some of the burden of trying to contain the spread of the virus.”

However, Cho said, organizations could have been more proactive in “owning” responsibility.

“That owned responsibility was just there temporarily, and then it quickly shifted,” Cho said.

The study also found that governments and organizations failed to properly emphasize the interdependence of different groups, instead focusing on the risks to vulnerable populations such as seniors and health-care workers.

This “overemphasis” had one unintentional consequence, the study found: making young, healthy people underestimate their own risk of getting COVID-19 — as well as their role in spreading it.

That’s led to “failed responsibilization, transgressions, and reduced compliance to guidelines such as physical distancing and mask-wearing,” the study found.

Adam Burns, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Coronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Sprott Shaw College's Lunch with Santa, pictured here at Penticton's 2019 Christmas Parade, will be held virtually this year on Dec. 5. (Western News File)
Construction activity in Summerland was busy in September, according to the latest Summerland building permit statistics. (File photo)
Summerland’s September building permits worth close to $8M

Statistics show increase over same month a year earlier

Rebecca Rudnisky, an X-ray technologist at the Summerland Health Centre, explains the operations of the new digital X-ray unit during a tour by members of the Summerland Health Care Auxiliary. (Contributed)
New x-ray machine in Summerland thanks to Health Care Auxiliary

Auxiliary raised over $800,000 to replace old equipment

(Kelowna Capital News)
B.C. Labour Board orders Peachland cannabis company to reinstate laid-off employees

The B.C. Labour Relations Board determined the employees were laid off due to their plan to unionize

Provincial health officer Dr. Bonnie Henry presents modelling of COVID-19 spread in B.C., March 25, 2020. (B.C. government photo)
B.C. sets another COVID-19 record with 203 new cases

up to 1,766 active cases in B.C., two more deaths

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

(Kamloops this Week)
Grandfather accused of using grandchild to make child porn residing in Salmon Arm area

66-year-old’s offences alleged to have taken place in Kamloops

Stacey Darren Alec pleaded guilty to three charges relating to child pornography at the Vernon law courts Wednesday, Oct. 21, 2020. (Caitlin Clow - Morning Star)
Guilty plea in child porn charges for Vernon man

The man in his 50s will appear for sentencing Nov. 9

Vernon-Monashee candidate Harwinder Sandhu signs have been tampered with repeatedly leading up to the Oct. 24 election. (Contributed)
More Okanagan election signs vandalized

Vernon-Monashee NDP candidate Hardwinder Sandhu hit hard with repairs

Kristy Dyer Cartoon
Dyer: Wood pellets cause carbon emissions in more ways than one

Kristy Dyer has a background in art and physics and consulted for Silicon Valley

More and more electric cars are on the road, but one Chevy Bolt owner was shocked to see how much his BC Hydro bill skyrocketed once he started charging the vehicle. (Black Press file photo)
Lower Mainland man sees significant spike in BC Hydro bill after buying electrical vehicle

An increase should be expected, but Brian Chwiendacz experienced a 200-plus per cent hike

The Anonymous YVR is an Instagram page that reviews restaurants and other establishments around B.C. based on how well they adhere to COVID-19 rules. (Instagram)
Anonymous Instagram page reviews COVID-19 safety measures at B.C. businesses

There are a number of public health orders various types of establishments must follow to slow virus’s spread

Most Read