A Summerland woman wants to collect small donations from many people in an effort to provide humanitarian aid in East Africa.
Kristin Staley said her initiative, called One, will provide noticeable relief if people participate.
“There’s power in numbers,” she said. “We’re celebrating the number one.”
She said $1 donations from many people will quickly add up.
In addition, the federal government will match donations for East Africa relief collected by Sept. 16.
While some are leery of donating because of the internal and political conditions which have led to this food emergency, Staley said relief efforts are badly needed.
“We’ve got to concern ourselves less with why it’s happened and we’ve got to get aid to the most vulnerable people,” she said.
Staley’s initiative is under the umbrella of the Red Cross, an organization which has a 102-year history of providing humanitarian relief and one of the few organizations able to bring aid to the victims of the African famine.
Donation jars have been set up at Suburban Princess, Wagon Wheel Bistro and Good Omens.
Those who wish to donate online may do so by visiting www.redcross.ca/one.
Staley said the Red Cross will give donation receipts to all donors who ask for them.