Joe Wiebe, one of the directors of Victoria Beer Week, speaks to the crowd at an event last year at the Victoria Public Market. Among Canadians, British Columbians purchase the least amount of beer as a share of total sales. Christian Tisdale Photography

British Columbians drink less beer than other Canadians

Despite proliferation of micro-breweries, B.C. records lowest share of beer sold in Canada

British Columbians — surprisingly — do not appear to like beer, as they buy less than other Canadians as a share of total sales.

According to new figures from Statistics Canada, beer accounted for 34 per cent of all alcohol sales in British Columbia in 2017-2018, the least among Canadian provinces and territories. Beer accounted for 60.7 per cent of all alcohol sales in Nunavut.

Total beer sales have generally remained flat across Canada. Total beer sales rose 0.8 per cent to $9.2 billion during 2017-2018, and one per cent over the past 10 years, a figure that will likely strike many as surprising when held up against the proliferation of micro-breweries and beer varieties, especially in B.C. Beer’s overall share is 39.7 per cent of alcohol sales across the country.

RELATED: B.C. locations listed among top beer cities in Canada

Wine, by contrast, is becoming increasingly popular, while not yet replacing beer. During 2017-2018, wine sales grew 4.6 per cent to $7.5 billion. As a share of the overall market, wine sales increased 0.4 per cent to account for 32.4 per cent of total alcoholic beverage sales.

Among Canadian provinces and territories, wine was most popular in Quebec, where the sales share reached 43.8 per cent. Saskatchewan buys the least amount of wine, accounting for 15.2 per cent.

When drinking wine, Canadians prefer red over white, with reds accounting for 52.8 per cent of total sales, followed by white wines (32.2 per cent) and sparkling wines (5.9 per cent). Rosé, fortified and other wines accounted for the remaining wine sales.

Spirits, meanwhile, accounted for 23.7 per cent of total alcohol sales in 2017-2018, up from 23.4 per cent in 2016-2017. Ciders, coolers and other refreshment beverages accounted for 4.2 per cent of total sales of alcohol in 2017/2018, up from four per cent in 2016-2017.

In total, liquor stores, agencies and other retail outlets sold $23.2 billion worth of alcoholic beverages, up 3.1 per cent from the previous year. The government’s cut, meanwhile, rose by two per cent to $12.2 billion in 2017-2018.

Overall, the volume of alcohol sold reached 3,098 million litres — the equivalent of about 507 standard drinks per person over the legal drinking age in Canada.


Like us on Facebook and follow us on Twitter

wolfgang.depner@saanichnews.com

Just Posted

Lakeshore Racquets Club hosts the 23rd Credit Union Cup

Tournament in Summerland draws teams from around the Okanagan Valley

Summerland to hold cross-country races Sept. 29

Trail races will be held at Summerland Rodeo Grounds

LETTER: Summerland one-day recycling service appreciated

Service on Saturday helped those unable to get to landfill

Summerland Senior Men’s Club plays all net scores event

Golf leagues continue to play in Summerland

Conservative leader stops in Lake Country

Andrew Scheer says he would bring back two child-focused tax credits cut by the Liberals

VIDEO: Liberals make child care pledge, Greens unveil platform on Day 6 of campaign

Green party leader Elizabeth May unveils her party’s platform in Toronto

Facebook group forms committee against Thompson Nicola R.V. crackdown

Group discusses issues with regional R.V. bylaw at recent meeting

Free Tesla 3 offered with purchase of Surrey townhome

Century Group’s offer for Viridian development runs through Oct. 31

B.C. communities urged to improve access for disabled people

One in four B.C. residents has disability, most want to work

Sikh millworker lodges human rights complaint against Interfor, again

Mander Sohal, fired from Delta’s Acorn Mill, alleges discrimination based on religion and disability

Twenty day search for missing Labradoodle ends with tears of joy

After twenty days of worry, thousands of kilometers driven, hundreds of social… Continue reading

Okanagan inmate who allegedly assaulted prisoners and officer gets trial extension

Afshin Maleki Ighani appeared in Penticton Supreme Court on Monday

South Okanagan gas prices among the lowest at B.C. pumps

Nine of the 10 lowest-priced gas locations are in Penticton

Needle buyback program fails in Okanagan

Existing Folks on Spokes program proving effective

Most Read