Branding to assist in promotions

A $10,000 community branding exercise is designed to assist the municipality and the chamber in promoting the community.

A $10,000 community branding exercise is designed to assist the municipality and the Summerland Chamber of Economic Development and Tourism in promoting the community.

The municipality and the chamber will each contribute $5,000 for the exercise, which will be completed by the Tourism Advisory Authority.

Connie Denesiuk, a member of the chamber board, said the branding exercise is important for the community to market itself.

“Who are we and what can we give to our visitors?” she asked.

While the chamber has worked on branding and marketing in the past, Denesiuk said this is the first time the chamber and the municipality are working together in this area.

She added that the exercise by itself must also lead to action and change. “It’s a huge waste of time for people to get involved in committees that don’t result in change,” she said.

Mayor Janice Perrino said the branding exercise is an inexpensive way for the community to define itself.

She added that it is important for the municipality and chamber to work together on this project.

Deneisuk also believes the joint nature of the exercise will benefit the community.

“We’re going to be working together instead of separately.” she said.

Perrino said the project will result in a strong message for the community.

“We really have not had a good community message for a number of years,” she said.

From the late 1980s until some time after 2000, the community adopted an Old English theme in its downtown area and also billed itself as a town of festivals.

Perrino said branding will change over time and the theme which defined Summerland in the past should be revisited.

“It was great when it was done, but it’s tired,” she said.

 

Just Posted

Blue Man Group set to rock the Okanagan

The world famous Blue Man Group is bringing their high energy rockn’ show to Penticton for two shows.

Okanagan-Shuswap weather: Clear skies and pushing 20 C

Environement Canada forcasts a sunny and warm Easter weekend

COLUMN: Bunnies, sexuality and the freedom to read

A book about a gay bunny has been the subject of challenges

It’s time to Ring and Sing, in spring

The Musaic Vocal Ensemble and the Oliver Handbell Ringers present a concert for bells and voices

British-born recording artist sings the blues for Okanagan critters

Steve Rodgers, son of legendary musician Paul Rodgers is performing a benefit concert Saturday

Update: Fire destroys Peachland home on Somerset Avenue

Crews are still on scene pumping water onto the blaze

Deck collapses in Langley during celebration, 35 people injured

Emergency responders rushed to the Langley home

B.C. mom wages battle to get back four kids taken from her in Egypt

Sara Lessing of Mission has help from Abbotsford law firm

B.C. mountain biker sent home from hospital twice, despite broken vertebrae

Released in Maple Ridge to go home with three fractured vertebrae

Seven tips to travel safely this Easter long weekend

An average of three people are killed, and hundreds more injured, each Easter long weekend in B.C.

Seattle’s 4-20 ‘protestival’ enjoys tolerance, some support – and B.C. could do the same

Seattle’s Hempfest a large-scale occasions with vendors, prominent musical acts and thousands of attendees

Motorcycle crash on Highway 97 in Penticton sends driver to hospital

No other vehicle was involved in the incident, driver was alert and did not suffer major injuries

Egg hunts take over Vernon

Among the hunts include the 14 annual Schnare’s Massive Egg Hunt.

Parents say Austrian climber missing in Banff National Park ‘lived his dream’

David Lama, Hansjorg Auer and American climber Jess Roskelley have been missing since Wednesday

Most Read