FILE- In this Feb. 3, 2016, photo the Volkswagen Beetle is displayed at the Auto Expo in Greater Noida, near New Delhi, India. Volkswagen says it will stop making its iconic Beetle in July of next year. Volkswagen of America on Thursday, Sept. 13, 2018, announced the end of production of the third-generation Beetle by introducing two final special editions. (AP Photo/Tsering Topgyal, File)

VW to stop making iconic Beetle next summer

The Beetle was introduced in Germany in 1938 and came to the U.S. 11 years later

DETROIT — After selling it on and off in the U.S. for nearly seven decades, Volkswagen has decided to squash its iconic Beetle.

The company’s American unit announced Thursday that it would end global production of the third-generation bulbous bug in July of next year after offering two special editions for sale.

The compact Beetle was introduced in Germany in 1938 during the Nazi era and came to the U.S. 11 years later, where it became a symbol of utilitarian transportation often used by hippies. The iconic car sold for about 30 years before U.S. sales stopped in 1979. The last of the original bugs was produced in Puebla, Mexico, in 2003.

Volkswagen revived it in the U.S. in 1998 as a more modern “New Beetle,” but it attracted mainly female buyers. The company revamped it for the 2012 model year in an effort to make it appeal to men, giving it a flatter roof, less bulbous shape, a bigger trunk and a navigation system. U.S. sales rose fivefold to more than 29,000 in the first year, rising to just over 46,000 in 2013 but tailing off after that. Last year VW sold only 15,166, according to Autodata Corp.

The special editions, which come in coupe and convertible body styles, get unique beige and blue colours in addition to the normal hues. They also get standard extra chrome, new wheels and three-colour ambient lighting inside.

Volkswagen has no immediate plans to revive the Beetle again, but the company wouldn’t rule it out.

“I would say ‘never say never,’” VW of America CEO Hinrich Woebcken said in a statement.

The company plans to roll out an electric version of the old Bus in 2022 called the I.D. Buzz.

The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

LETTER: Summerland school was not on skatepark site

MacDonald School faced Rosedale Avenue, near present Summerland Secondary School parking lot

Wildfire crews working small blaze in South Okanagan

BC Wildfire said a fire north east of Oliver was ignited on Sunday night

LETTER: Development, not solar, needed on hillside

Summerland site should not be used for solar project

New coach, general manager for Summerland Steam

Junior B team will hold training camp in late August

Mix of sun and cloud for the Okanagan-Shuswap-Similkameen region

Environment Canada is forecasting a chance of showers with a risk of thunderstorms for the region

VIDEO: Okanagan Valley weekday weather update

Environment Canada says it’s going to be a rainy week

Okanagan man rides bike 654km to Alberta for mental health, pipeline awareness

Cycle 2 Change 2019 was made to open up conversation about mental health and Trans-Mountain Pipeline

B.C. couple bring son home from Nigeria after long adoption delay

Kim and Clark Moran of Abbotsford spent almost a year waiting to finalize adoption of Ayo, 3

Dump truck lifts power lines causing fire near South Okanagan school

Emergency responders dealt with two incidents at the same time near KVR Middle School

Car thief to be sentenced in Kelowna B.C. Supreme Court

Stanley Nickason is set to plead guilty on multiple charges

UPDATED: Lane closed after fatal collision on Highway 97 east of Falkland

A man in his 60s is dead after a single vehicle crash on July 15

Health Canada revokes licences of B.C.-based pot producer Agrima Botanicals

The agency said it notified the company of a suspension in November due to non-compliance with regulations

Deals, protests during Amazon Prime Day

The Seattle-based e-commerce behemoth says it is offering more than a million deals

Most Read