Aarav Gaba, 10, creates and edits all commercials he makes for his parents’ store, Global Grocers. (Screen grab)

Aarav Gaba, 10, creates and edits all commercials he makes for his parents’ store, Global Grocers. (Screen grab)

Boy becomes local star with adorable ads for parents’ Penticton grocery store

Aarav Gaba does all the marketing for Global Grocers

Global Grocers recently opened in Penticton, but it’s the owners’ 10-year-old son who has stolen the show.

Aarav Gaba is making a star out of himself with the commericals he’s making for his parents’ international grocery store.

The son of Riz and Deepak Gaba is the marketing wizard behind all Global Grocers ad campaigns, creating, editing and starring in his own commercials as well as doing all their social media posts.

“He learned how to do it all by himself before he even turned 10,” said proud mom Riz. “He loves to make people smile and is comfortable in front of the camera.”

In his latest commercial Aarav, wearing a cool Atari T-shirt, is letting customers know all about the Mexican foods and drinks Global Grocers carries. He follows this up with some dancing.

The commercial he made for opening day of the Penticton Global Grocers has Aarav walking around letting people know where they are located and what foods they offer.

“We offer tastes from around the world. We carry a wide selection of foods from India, Mexico, Italy, Portugal, Thailand, China,” he says.

From inside the store he says ‘come see our gluten free, organic, vegan selections.

Aarav is in Grade 4, loves to read, loves to tell people random facts and is a gamer, says mom.

“He also loves working with us at the store,” she said. Mom and dad are pretty proud of his marketing and technical skills at such a young age.

“No one taught him, he just picked it up himself,” Riz said.

One person commented: “If this kid is not our mayor in 20 years we have failed as a community!”

“Killing it kiddo. Keep up the great commercials,” was another comment.

Global Grocers in Penticton opened May 28 at 2150 Main Street.

You can follow Aarav and watch his latest creations on TikTok @oliver_global_grocers.

READ MORE: Global flavours come to Penticton

To report a typo, email: editor@pentictonwesternnews.com.


 

@PentictonNews
newstips@pentictonwesternnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

Jaimee Peters photo of a Willow Midwives helping with a birth. Willow closed its doors March 31 because of a shortage of midwives. (Contributed)
South Okanagan’s only midwifery to re-open this summer

Willow Community Midwives was forced to close because of a shortage of midwives

Gord Portman getting ready for the Father’s Day dunk tank fundraiser for Discovery House. So far Portman has raised $3,000. (Facebook)
Portman takes plunge for Penticton recovery house that helped save his life

Gord Portman said Discovery House and Pathways have been everything in his 1 year sobriety

Summerland cidery Millionaires' Row is hosting a Father's Day car and art show. (Facebook)
Vintage cars, art and cider for Father’s Day

Summerland’s Millionaires’ Row Cider Co. is hosting the car and art show

This undated file photo provided by Ernie Carswell & Partners shows the home featured in the opening and closing scenes of The Brady Bunch in Los Angeles. Do you know the occupation of Mike Brady, the father in this show about a blended family? (Anthony Barcelo/Ernie Carswell & Partners via AP, File)
QUIZ: A celebration of dad on Father’s Day

How much do you know about famous fathers?

Fruit farmers in the Okanagan and Creston valleys are in desperate need of cherry harvesters amid COVID-19 work shortages. (Photo: Unsplash/Abigail Miller)
‘Desperate’ need for workers at Okanagan cherry farms

Fruit farmers are worried they’ll have to abandon crops due to COVID-19 work shortages

Marco Mendicino, Minister of Immigration, Refugees and Citizenship during a press conference in Ottawa on Thursday, May 13, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Canada to welcome 45,000 refugees this year, says immigration minister

Canada plans to increase persons admitted from 23,500 to 45,000 and expedite permanent residency applications

Blair Lebsack, owner of RGE RD restaurant, poses for a portrait in the dining room, in Edmonton, Friday, June 18, 2021. Canadian restaurants are having to find ways to deal with the rising cost of food. THE CANADIAN PRESS/Jason Franson
Canadian restaurateurs grapple with rising food costs, menu prices expected to rise

Restaurants are a low margin industry, so there’s not a lot of room to work in additional costs

RCMP crest. (Black Press Media files)
Fort St. John man arrested after allegedly inviting sexual touching from children

Two children reported the incident to a trusted adult right away

Barbara Violo, pharmacist and owner of The Junction Chemist Pharmacy, draws up a dose behind vials of both Pfizer-BioNTech and Oxford-AstraZeneca COVID-19 vaccines on the counter, in Toronto, Friday, June 18, 2021. An independent vaccine tracker website founded by a University of Saskatchewan student says just over 20 per cent of eligible Canadians — those 12 years old and above — are now fully vaccinated. THE CANADIAN PRESS/Nathan Denette
At least 20% of eligible Canadians fully vaccinated, 75% with one dose: data

Earlier projections for reopening at this milestone didn’t include Delta variant

Emily Steele holds up a collage of her son, 16-year-old Elijah-Iain Beauregard who was stabbed and killed in June 2019, outside of Kelowna Law Courts on June 18. (Aaron Hemens/Capital News)
Kelowna woman who fatally stabbed Eli Beauregard facing up to 1.5 years of jail time

Her jail sentence would be followed by an additional one to 1.5 years of supervision

Cpl. Scott MacLeod and Police Service Dog Jago. Jago was killed in the line of duty on Thursday, June 17. (RCMP)
Abbotsford police, RCMP grieve 4-year-old service dog killed in line of duty

Jago killed by armed suspect during ‘high-risk’ incident in Alberta

The George Road wildfire near Lytton, B.C., has grown to 250 hectares. (BC Wildfire Service)
B.C. drone sighting halts helicopters fighting 250 hectares of wildfire

‘If a drone collides with firefighting aircraft the consequences could be deadly,’ says BC Wildfire Service

A dose of the Pfizer-BioNTech COVID-19 vaccine is pictured at a vaccination site in Vancouver Thursday, March 11, 2021. THE CANADIAN PRESS/Jonathan Hayward
NACI advice to mix vaccines gets varied reaction from AstraZeneca double-dosers

NACI recommends an mRNA vaccine for all Canadians receiving a second dose of a COVID-19 vaccine

A aerial view shows the debris going into Quesnel Lake caused by a tailings pond breach near the town of Likely, B.C., Tuesday, Aug. 5, 2014. THE CANADIAN PRESS/Jonathan Hayward
Updated tailings code after Mount Polley an improvement: B.C. mines auditor

British Columbia’s chief auditor of mines has found changes to the province’s requirements for tailings storage facilities

Most Read