Kelowna-based ad agency One Peak Creative got a nod from Ryan Reynolds after they made a commercial for the actor’s Aviation American Gin. (One Peak Creative)

Kelowna-made video gets Ryan Reynolds’ thumbs up

One Peak Creative got the star’s attention with their Aviation American Gin ad

The COVID-19 pandemic has shut down many businesses and events, but a local video company isn’t letting that stop them from getting creative.

Kelowna’s One Peak Creative started their own campaign #adsolation, which has seen them make one ad every day. With most of their shoots pushed back due to the pandemic, the team decided to continue making ads to keep their creativity moving, according to the creative agency’s co-owner Conar Fair.

“We had to come up with an idea to keep us fresh and creative and honing our skills so we can come out of this better than when we went in… we also wanted to find a unique way to involve the community as well,” Fair said.

As the team got the hang of same-day shoots and edits, they decided to make an ad for Ryan Reynold’s Aviation American Gin.

The trio’s video got Reynold’s approval, as well as his wife’s.

“We mostly did it because we thought it would be super fun to create and obviously, we were hoping that maybe Ryan would end up seeing it… and I guess yeah, he did,” he said.

“Our weeks are super busy right now so after we filmed and posted the ad, I’ve been running on four hours of sleep. Glen and Meg (One Peak’s co-owners), they ran to my room and were like ‘it happened, he replied!’. It was just this incredible surreal feeling. It felt great to know he had seen something we worked so hard on.”

Fair said besides the great feedback from Reynolds, One Peak’s team is also very excited about the community they’ve received.

“Everybody has been supportive of everything we’ve done so far. It’s just been incredible to see what we’re capable of accomplishing within a day.”

He said they’ve also received messages from parents about how their work is inspiring young students to pursue visual arts.

“It’s just really cool because when I was growing up, I didn’t really know this was something that was possible… so it’s cool that we’re showcasing this to a younger generation,” he said.

Fair also has a piece of advice.

“For anybody who’s been thinking about doing and it scares you, just give it a shot. Go for it. Jump all the way in, and you’re going to be amazed at what you can do and the outcome.”

READ MORE: Interior Savings donates $150,000 to help non-profits through pandemic

READ MORE: Kelowna RCMP seek witnesses of crash that narrowly missed pedestrians


Twila Amato
Video journalist, Black Press Okanagan
Email me at twila.amato@blackpress.ca
Follow me on Twitter

Coronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

EDITORIAL: Revisiting alcohol consumption

A proposal to allow alcohol consumption in some public spaces in Penticton deserves consideration

Summerland businesses optimistic as reopening begins

Businesses make plans for restructuring as COVID-19 restrictions are relaxed

Okanagan Skaha School District to reopen playgrounds

Facilities will reopen to the public on June 1

LETTER: Be aware of telephone scam

Call about vehicle warranty raised suspicions

Be prepared for high water, says RDOS

Higher than average water detected around the Ashnola Rover and Similkameen River

Only four new COVID-19 cases, 228 active across B.C.

Health officials watching as activities ramp up

Parts of the TCT through Princeton will open to motorized vehicles Monday

Parts of the KVR trail through Princeton will open for motorized vehicles… Continue reading

Feds looking at ways to reunite families amid COVID-19 border restrictions with U.S.

Some families with members of dual-citizenship have become separated due to the pandemic

‘I knew what he wanted’: Kootenay man spends hours in tree as black bear patrols below

Francis Levasseur is no stranger to the outdoors, but a recent run-in with a bear caused quite a scare

COVID cancelled their wedding plans, so they married on a BC mountaintop

Ceremony was live streamed to friends and family around the world

Mother duck and babies rescued from Highway 97 in Lake Country

The mother and nine ducklings were taken to Duck Lake

Chef brings farm-to-table approach to new Shuswap restaurant

Darren Bezanson opening Bistro 1460 at Hilltop Inn

Trudeau acknowledges racial unrest in U.S.; ‘We also have work to do in Canada’

‘Anti-black racism, racism, is real; it’s in the United States, but it’s also in Canada,’ Trudeau says

Bear fails to interrupt golfers in Vernon

‘It definitely was hard to putt with a bear that close, but we got it done’

Most Read