The South Okanagan Similkameen Volunteer Centre's new logo, from Graphically Hip in Penticton. (Submitted)

SOS Volunteer Centre debuts new logo

Penticton’s Graphically Hip created the redesigned brand

Penticton’s own Graphically Hip has given the South Okanagan Similkameen Volunteer Centre a makeover.

Knowledge and education — what the South Okanagan Similkameen Volunteer Centre (SOS Volunteer Centre) is about is represented in the new logo.

Members of the centre’s board announced their support and pride in the new logo in a press release.

Graphically Hip owner Sarah Tucker talked about her relationship with SOS Volunteer Centre and the creative process behind the new logo.

“The SOS Volunteer Centre is an organization that has been with me since the beginning. I thoroughly enjoy my relationship with them and I was absolutely thrilled when they told me they wanted to rebrand,” said Tucker. “SOS has a double meaning so I really wanted to play that up and make it stand out. I am so excited to see this brand roll out and it just might be one of my favourite logo designs to date.”

The design of the logo is meant to have multiple meanings, from the origami dove representing peace, devotion and inclusion to the colours representing wisdom and happiness.

SOS Volunteer Centre executive director Wendy Weisner says the initial logo was great for the inception of the society, however, significant development and change has taken place requiring a new look.

“We wanted a look that was easily recognizable for what we are now that represents how solid and strong we are that will take us into the future,” said Weisner in a release. “I wanted it to be more vibrant. It really stands out. It’s clean, and it certainly represents what we do quite nicely.”

The South Okanagan-Similkameen Volunteer Centre is a registered non-profit society and a registered charity, since 2011, that provides resources and support services for volunteers, volunteer managers and volunteer-based community organizations.

To report a typo, email: editor@pentictonwesternnews.com.


@PentictonNews
newstips@pentictonwesternnews.com

Like us on Facebook and follow us on Twitter.

Volunteer

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Although B.C. has not made masks mandatory in public indoor spaces, some business owners are requiring all customers to wear them before entering their store. (Ashley Wadhwani/Black Press Media)
EDITORIAL: Heightened tension over face masks

Incidents of anger and conflicts over mandated masks happening too frequently

A health worker holds a vial of AstraZeneca vaccine to be administered to members of the police at a COVID-19 vaccination center in Mainz, Germany, Thursday, Feb. 25, 2021. (Andreas Arnold/dpa via AP)
43 new COVID-19 cases in Interior Health

368 cases in the region remain active

A real estate sign is pictured in Vancouver, Tuesday, June, 12, 2018. (THE CANADIAN PRESS/Jonathan Hayward)
Okanagan-Shuswap real estate market continues hot start to 2021

Sales in February were up more than 100 per cent over last year, reports the Association of Interior Realtors

The City Park dock in Kelowna was underwater due to rising Okanagan Lake flooding in 2017. (OBWB photo)
Okanagan facing extreme flooding risk

Water board calls for updated Okanagan Lake level management

A nurse performs a test on a patient at a drive-in COVID-19 clinic in Montreal, on Wednesday, October 21, 2020. THE CANADIAN PRESS/Paul Chiasson
Interior Health reports 16 new COVID-19 cases

423 cases remain active in the region

Health Minister Adrian Dix looks on as Dr. Bonnie Henry pauses for a moment as she gives her daily media briefing regarding COVID-19 for British Columbia in Victoria, B.C. THE CANADIAN PRESS/Jonathan Hayward
7 additional deaths and 542 new COVID-19 cases in B.C.

Provincial health officials reported 18 new COVID-19 cases linked to variants of concern

A protest has been planned for March 5, 2020 over Penticton council’s decision to reject an application from BC Housing to keep an emergency winter shelter open over a year longer than originally planned. (Jesse Day - Western News)
‘Bring your tent’: Protest planned in Penticton’s Gyro Park over winter shelter closure

Protesters plan to show council ‘what the result of their decision will look like’

A recently finished $4.3-million taxiway extension at the Victoria International Airport (not pictured) is unusable because of a blind spot. (Black Press Media file photo)
Blind spot leaves Victoria airport’s new $4.3-million taxiway extension unusable

Solution has been put on hold by COVID-19 pandemic, says airport authority

John Hordyk said it isn’t fair to just look at COVID-19 deaths as many survivors are experiencing long-term impacts, himself included. (Photo by Rachel Muise)
Not getting better: Revelstoke man diagnosed with post-COVID-19 syndrome

‘I hope the damage isn’t long term, but it could be permanent’

The City of Vancouver estimates there are 3,500 Canada geese in the city right now, and that number is growing. (Bruce Hogarth)
Help tame Vancouver’s Canada goose population by reporting nests: park officials

The city is asking residents to be on the lookout so staff can remove nests or addle eggs

Chief Justice Christopher Hinkson (Office of the Chief Justice)
Judge questions whether B.C.’s top doctor appreciated right to religious freedom

Lawyer for province says Dr. Henry has outlined the reasons for her orders publicly

Penticton mayor John Vassilaki responded to BC Housing minster David Eby’s remarks that the city has put themselves at risk of creating a tent city Wednesday, March 3, 2020. (Western News file photo)
Penticton mayor calls out BC Housing minister for ‘irresponsible fear-mongering’

Council recently rejected BC Housing’s request to keep a winter shelter open longer than first planned

A sample of guns seized at the Pacific Highway border crossing from the U.S. into B.C. in 2014. Guns smuggled from the U.S. are used in criminal activity, often associated with drug gangs. (Canada Border Service Agency)
B.C. moves to seize vehicles transporting illegal firearms

Bill bans sale of imitation or BB guns to young people

BC Housing minister David Eby is concerned that Penticton council’s decision to close a local homeless shelter will result in a “tent city” similar to this one in Everett, Wa. (Olivia Vanni / Black Press file)
‘Disappointed and baffled’ housing minister warns of tent city in Penticton

Penticton council’s decision to close a local homeless shelter could create tent city, says David Eby

Most Read