The Oliver Tourism Association kicked off a new campaign this year to bring attention to local charities every month.
The campaign pairs a charity with a local business to bring awareness to both of them.
“Throughout the pandemic, we all worked together to focus on ‘Shop Local’, but charities have also been negatively affected,” said Tania Veitch, communications for Tourism Oliver. “We thought we could pair both aspects of our community to bring more awareness and support for everyone.”
As part of the campaign, local businesses have contributed with donations for contests held by the Oliver Tourism Association over Facebook and Instagram, where a $5 donation to the associated charity enters people into the draw.
Full stories on all of the charities that have been featured can be found online at visitoliver.com, which are also linked through the contest posts.
The campaign began this year, and so far has featured charities such as the Oliver Food Bank, the Osoyoos Indian Band’s Youth Program, the Burrowing Owl Conservation Society of B.C., and most recently the Okanagan Gleaners. It’s planned to run through the year, and it’s hoped that it will continue to spread further awareness of the many local charities in the community.
The Gleaners are currently working to ship two million servings of food over to Ukraine and the full story about the Gleaners can be found at https://visitoliver.com/a-trip-to-the-gleaners.
After the Gleaners, the local Highway to Healing charity will be the next recognized.
“It helps families who are struggling and living in Okanagan Falls, Oliver, Osoyoos and helps them with transportation costs to the Children’s Hospital,” said Veitch.
That upcoming feature includes an interview with a local family who were recipients of the support from the Highway to Healing when their child needed help
“He’s three now but they started with the program while he was in-utero. He had several heart defects and had a heart attack and strokes twice before he was eight months old,” said Veitch.
The Okanagan Gleaners, Highway to Healing and further charities and local businesses will be highlighted on the Oliver Tourism Association’s Wine Country Capital of Canada Facebook page and Instagram channel.
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