Elmaz Wilder, owner of Ritual Barbershop in Vernon, is challenging other local businesses to display pride this month. (Contributed)

Elmaz Wilder, owner of Ritual Barbershop in Vernon, is challenging other local businesses to display pride this month. (Contributed)

Okanagan businessowner challenges community to display Pride

“A huge reason why I made this challenge for other business was to offer LGBTQ+ community a safe place to eat, chat, shop, and get your haircut”

One Vernon business is proudly displaying the colours of inclusivity in hopes that the rainbow will spread.

Elmaz Wilder, 26, owns Ritual Barbershop in Vernon and recently put up an LGBTQIA+ window display.

Wilder is now calling other Vernon businesses to do the same in commemoration of Pride Month.

“I want the word out there and a way to encourage our folks of Vernon to celebrate love is all forms,” Wilder said.

While noting some flags and the Safe Place sticker initiative displayed in some downtown Vernon businesses, Wilder’s goal is to ensure that these initiatives don’t lose steam, that businesses continue to show inclusivity and provide safe spaces for the LGBTQIA+ community in the area.

“This is just another reminder for people to percolate this idea that we don’t really have pride here in Vernon. When I was walking downtown, I noticed some places had a balloon or a sticker but it was just very minimal and next to nothing and this is the first full display, and I put a decal up to encourage people to make a change here in Vernon. I’m hoping that eventually we can have a pride parade here in Vernon.”

Wholesale Grafix is offering the same window decal “Love is Love from (your business)” by donation throughout Pride Month. Those interested in taking part in the challenge are asked to contact Wholesale Grafix at (250) 260-3100,

“A huge reason why I made this challenge for other business was to offer LGBTQ+ community a safe place to eat, chat, shop, and get your hair cut,” said Wilder. “It is crucial for our community to feel safe in our city.”

Related: Vernon embraces LGBTQ/2S community

Related: Trans event at Pride gives marginalized youth a community, says director

To report a typo, email:
newstips@vernonmorningstar.com
.



Follow me on Twitter @BrieChar
Email me brieanna.charlebois@vernonmorningstar.com
Like us on Facebook.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Crystal Johns used her lunch break to film her audition video for the Vancouver Canucks.
VIDEO: Former Vees anthem singer wants to bring her voice to the Canucks

Crystal Johns made her audition tape during a lunch break

The Okanagan Regional Library is holding a pair of online contests for its young readers. (File photo)
Okanagan Regional Library challenges young readers

Pair of contests online aimed at kids aged up to 18

Penticton Real Canadian Superstore
New COVID case at Penticton Superstore

The last day the employee worked was Jan. 21

Terrance Josephson of the Princeton Posse, at left, and Tyson Conroy of the Summerland Steam clash during a Junior B hockey game at the Summerland Arena in the early spring of 2020. (John Arendt - Summerland Review)
QUIZ: How much do you know about hockey?

Test your knowledge of Canada’s national winter sport

Flooding has become a reality for many communities in the Okanagan Valley as the region faces more extreme weather storms, blamed on the impact of climate change. (File photo)
Okanagan high target for spring flooding

Higher snowpack and mild winter precipitation levels raise concerns for Canada’s insurance industry

U.S. Senator Bernie Sanders sits in on a COVID-19 briefing with Dr. Bonnie Henry, provincial health officer, and Adrian Dix, B.C. minister of health. (Birinder Narang/Twitter)
PHOTOS: Bernie Sanders visits B.C. landmarks through the magic of photo editing

Residents jump on viral trend of photoshopping U.S. senator into images

Auldin Maxwell stacks the 693rd block on the top of record-breaking Jenga tower on Nov. 29. (Submitted)
Salmon Arm boy rests world-record attempt on single Jenga brick

Auldin Maxwell, 12, is now officially a Guinness world record holder.

Snow covers Main Street in downtown Penticton Monday morning, Jan. 25, 2021.
First snowfall of 2021

Chances of light snow all week

(Phil McLachlan - Capital News file)
Two Kelowna flights flagged for COVID-19 onboard

The flights were on Jan. 14 and 18

A woman injects herself with crack cocaine at a supervised consumption site Friday, Jan. 22, 2021 in Ottawa. THE CANADIAN PRESS/Adrian Wyld
Drug users at greater risk of dying as services scale back in second wave of COVID-19

It pins the blame largely on a lack of supports, a corrupted drug supply

A Dodge Ram pickup similar to this one was involved in a hit-and-run in Lake Country on Saturday, Jan. 16. (Crime Stoppers photo)
Stolen truck involved in Okanagan hit-and-run

Incident happened on Highway 97 in Lake Country just before 1:30 p.m. Saturday, Jan. 16

Wet’suwet’en supporters and Coastal GasLink opponents continue to protest outside the B.C. Legislature in Victoria, B.C., on Thursday, February 27, 2020. THE CANADIAN PRESS/Chad Hipolito
‘We’re still in it’: Wet’suwet’en push forward on rights recognition

The 670-km Coastal GasLink pipeline was approved by B.C. and 20 elected First Nations councils on its path

Kelowna Fire Department. (FILE)
Early morning downtown Kelowna dumpster fire deemed suspicious

RCMP and the Kelowna Fire Department will conduct investigations into the cause of the blaze

Jennifer Cochrane, a Public Health Nurse with Prairie Mountain Health in Virden, administers the COVID-19 vaccine to Robert Farquhar with Westman Regional Laboratory, during the first day of immunizations at the Brandon COVID-19 vaccination supersite in Brandon, Man., on Monday, January 18, 2021. THE CANADIAN PRESS/Tim Smith - POOL
Top doctor urges Canadians to keep up with COVID measures, even as vaccines roll out

More than 776,606 vaccines have been administered so far

Most Read