On Alex owner Cheryl Bateman poses with Shuswap Soul proprietor Riley Corcoran and his sister Grace after they recently delivered the inventory of Shuswap Soul t-shirts and hoodies for display in the retail shop. The brand, designed by the 13-year-old, is also available at ReMarket Etc. in Salmon Arm and through an online store. (Photo contributed)

Entrepreneurial teen inspired by the Shuswap

Riley Corcoran, 13, creates his own company, Shuswap Soul Clothing

Riley Corcoran lives in Calgary, but his soul resides in the Shuswap.

Riley, 13, has spent time every summer at a cabin in the Shuswap, calling it a magical place where he loves to be.

And so, when coming up with an idea to start a business, the young entrepreneur was inspired by his surroundings.

“I was sitting on the end of my grandma’s dock last summer, I turned and asked my mom if I could start a business. We spent a lot of time talking about what kind of business, what I could sell, how I could manage it. Inspiration struck. I had a friend in Calgary who was designing and making cool shirts and I wanted to do the same,” says Riley.

But it’s been a big learning curve.

After hours of drawing out his ideas, thinking about how and where to sell the T-shirts, figuring out how to get the product made and learning about setting up an online shop, Shuswap Soul Clothing was launched to the web.

“I have learned how to add new products to my online store, and have spent lots of time learning about marketing. My mom is teaching me how to manage my accounting. We have had visitors on our site from across Canada and a few other parts of the world. Last month we had an order from Europe and last week we had one from Australia,” he says.

After the site went live, a T-shirt printer in Blind Bay contacted the family about printing the products locally. And Salmon Arm retail stores On Alex and Re-Market Etc. expressed interest in carrying the Shuswap Soul brand. Both Salmon Arm shops are now offering the shirts for sale in store. There are both T-shirts and hoodies available in various colours.

“It has been awesome. I get lots of encouraging comments on our Facebook and Instagram pages from people in the area and others who like to visit the lake. I can’t wait until our customers start posting pictures of their shirts on social media. I know that will be really cool and a very exciting day,” he says.


@SalmonArm
newsroom@saobserver.net

Like us on Facebook and follow us on Twitter

Just Posted

Air support grounded as fires fill the skies with smoke

Heavy smoke throughout the region thwarted efforts of BC Wildfire Saturday, as… Continue reading

‘Beauty amongst such tragedy:’ B.C. photographer captures nature’s trifecta

David Luggi’s photo from a beach in Fraser Lake shows Shovel Lake wildfire, Big Dipper and an aurora

Key to the SOEC 2017 winner grateful for experience

Petersen discusses what it’s like to win a year of free concerts at the SOEC

UPDATED: Super League organizers cancel Saturday afternoon races in Penticton

Inaugural North American triathlon hoping for clearer skies Sunday

Wildfire west of Summerland completely guarded

BC Wildfire Crews are on scene of two wildfires that started Aug. 17

‘We will not forget:’ Thousands attend funeral fallen Fredericton officers

Hundreds of officials marched in the parade, which included massed band, several police motorcycles

Trans Canada Highway opened again near Sicamous

Motor vehicle incident on Highway 1 between Sicamous and Malakwa closed road after 6 p.m.

West Kelowna wildfire evacuation alert rescinded

Alert rescinded Saturday for properties near four lakes within the Gottfriedsen Mountain wildfire

Lions give up late TD in 24-23 loss to Argos

B.C. falls to 3-5, fumbling away last-minute chance in Toronto

Eagle tree cut down legally a 1st for B.C. city

Planned eagle preserve ‘a first for City of Surrey’

Key to the SOEC 2017 winner grateful for experience

Petersen discusses what it’s like to win a year of free concerts at the SOEC

In Photos: Roots and Blues 2018 day one

Michael Franti and the Lil Smokies lit up the main stage to close out a day filled with great music

Most Read