Friday promotions expected to return

The Summerland Merchants’ Committee is looking to bring back Friday evening movies and extended shopping hours in 2012.

The Summerland Merchants’ Committee is looking to bring back Friday evening movies and extended shopping hours in 2012.

Lisa Jaager, manager of the Summerland Chamber of Economic Development and Tourism, said the merchants’ committee had success with Friday evening movies in the summer as well as extended Friday evening shopping hours in December.

“We’re not letting go of that, not when we have the momentum.” Jaager said.

She said the committee is looking to bring back the movies in May, when the weather is considerably warmer.

In addition, plans are in the works to close a portion of Main Street on Friday evenings to allow vendors to set up.

At present, the section of Main Street considered for the closures is from Victoria Road to Henry Avenue.

Jaager said the market atmosphere, movies and extended hours are intended to create reasons to be in Summerland.

While the Friday evening hours are new for Summerland, the street market concept has been tried earlier, when the former Business Improvement Association held numerous themed one-day street festivals in the summer in the 1990s.

At present, Penticton has its farmers’ market on a portion of its Main Street on Saturdays during the warmer months.