Dairy Queen opens Summerland location

Since Summerland’s Dairy Queen opened last week, customers have been at the restaurant for meals and cool treats.

Since Summerland’s Dairy Queen opened last week, customers have been at the restaurant for meals and cool treats.

“We feel very fortunate,” said Eric Malmsten, owner of the Dairy Queen. “We’ve had amazing turnout. It’s been very, very busy.”

He added that each day, many high school students have been stopping at Dairy Queen on their lunch break — something he had not expected because of the distance of the restaurant from the high school.

The location is the former McDonald’s building at the Summerfair Shopping Centre.

Malmsten said the location provides great highway visibility.

In addition, he has set up signs, including electronic signs, to promote the restaurant.

The business is the first in Summerland to incorporate electronic signage.

Malmsten said the mayor, council and municipal staff have been helpful during the renovations and the addition of the signs at the building.